Not long ago, Locke was a small-time Tennessee preacher. Then, in 2016, he went viral with a selfie video, shot outside his local Target, skewering the company’s policies on bathrooms and gender identity. The video has collected 18 million views, and it launched Locke as a distinct evangelical brand. He cast himself on social media as a lone voice of courage within Christendom. He aligned himself with figures like Dinesh D’Souza and Charlie Kirk to gain clout as one of the Christian right’s staunchest Trump supporters. All the while, his congregation swelled—moving from their old church building, which seated 250, into a large outdoor tent, then into an even bigger tent, and eventually into the current colossus. The tent holds 3,000 people and would be the envy of Barnum & Bailey.