The Content Cycle: Tucker Carlson and Rudolph the Reindeer - 0 views
nymag.com/...-and-rudolph-the-reindeer.html
content media social media social network cycle culture publishing
shared by Javier E on 01 Dec 18
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The Content Cycle, a phrase I did not just come up with right now, describes how content arises from the internet, is absorbed into cable television, and then gets redistributed back into the internet for the cycle to begin anew.
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Like the water cycle, the Content Cycle provides sustenance and habitation to a multitude of organisms, and in many ways it exists independently of human thought
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Stage One: Raw Content. The content cycle almost always begins with content that is freely distributed on a large social network.
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Stage Two: Aggregation, the joking tweets were gathered by HuffPost for a post in its comedy section, whose different and possibly larger audience allowed the content to remain fresh as it progressed through the cycle.
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In the amplification stage, the raw content (having been processed and decontextualized into a frictionless and shareable content unit in the aggregation stage) is presented to yet another, generally even larger audience — or several audiences — by an influencer or two
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Stage Four: Cable News. This is where Tucker Carlson comes in. Having been alerted to the presence of usable content — now four stages removed from the original audience, context, and intent of the raw content — by influencers, cable producers can craft a segment for their audiences, which will most likely not have been exposed to this content at any prior stage in the cycle.
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But an appearance on cable, while in some ways the climax of the content cycle, is not its end. It’s a cycle, after all! And what makes it more efficient than a simple teleological progression is that television is not an endpoint, but a way station, a place to generate and process content anew. This is Stage Five: Reabsorption, in which the content returns to social media.
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Some people might complain that the Content Cycle is corrosive and demeaning — that it’s cynical and even fraudulent to strip minor joking tweets of any context and to present them to audiences for the sole intent of generating outsized emotional reactions. But you can begin to see from this description how vital the cycle is to our natural media environment. It sustains not just major cable hosts like Carlson, but also HuffPost bloggers; not just aggregation-happy media conglomerates like Verizon Media Group, but also vast social networks like Twitter
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People like to discuss the ill effects of social media on misinformation, but the Content Cycle demonstrates the deep, almost biological connection between the megaplatforms of the internet and legacy media like television, in a complex ecosystem of aggregation, outrage, performance, and attention.