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As AI writes more and more of what we read, vast, unvetted pools of online data may not be grounded in reality, warns Margaret Mitchell, chief ethics scientist at the AI start-up Hugging Face

“The main issue is losing track of what truth is,” she said. “Without grounding, the system can make stuff up. And if it’s that same made-up thing all over the world, how do you trace it back to what reality is?”

a raft of online publishers have been using automated writing tools based on ChatGPT’s predecessors, GPT-2 and GPT-3, for years. That experience shows that a world in which AI creations mingle freely and sometimes imperceptibly with human work isn’t speculative; it’s flourishing in plain sight on Amazon product pages and in Google search results.

“If you have a connection to the internet, you have consumed AI-generated content,” said Jonathan Greenglass, a New York-based tech investor focused on e-commerce. “It’s already here.

“In the last two years, we’ve seen this go from being a novelty to being pretty much an essential part of the workflow,”

the news credibility rating company NewsGuard identified 49 news websites across seven languages that appeared to be mostly or entirely AI-generated.

The sites sport names like Biz Breaking News, Market News Reports, and bestbudgetUSA.com; some employ fake author profiles and publish hundreds of articles a day, the company said. Some of the news stories are fabricated, but many are simply AI-crafted summaries of real stories trending on other outlets.

Ingenio, the San Francisco-based online publisher behind sites such as horoscope.com and astrology.com, is among those embracing automated content. While its flagship horoscopes are still human-written, the company has used OpenAI’s GPT language models to launch new sites such as sunsigns.com, which focuses on celebrities’ birth signs, and dreamdiary.com, which interprets highly specific dreams.

Ingenio used to pay humans to write birth sign articles on a handful of highly searched celebrities like Michael Jordan and Ariana Grande, said Josh Jaffe, president of its media division. But delegating the writing to AI allows sunsigns.com to cheaply crank out countless articles on not-exactly-A-listers

In the past, Jaffe said, “We published a celebrity profile a month. Now we can do 10,000 a month.”

It isn’t just text. Google users have recently posted examples of the search engine surfacing AI-generated images. For instance, a search for the American artist Edward Hopper turned up an AI image in the style of Hopper, rather than his actual art, as the first result.

Jaffe said he isn’t particularly worried that AI content will overwhelm the web. “It takes time for this content to rank well” on Google, he said — meaning that it appears on the first page of search results for a given query, which is critical to attracting readers. And it works best when it appears on established websites that already have a sizable audience: “Just publishing this content doesn’t mean you have a viable business.”

Google clarified in February that it allows AI-generated content in search results, as long as the AI isn’t being used to manipulate a site’s search rankings. The company said its algorithms focus on “the quality of content, rather than how content is produced.”

Reputations are at risk if the use of AI backfires. CNET, a popular tech news site, took flack in January when fellow tech site Futurism reported that CNET had been using AI to create articles or add to existing ones without clear disclosures. CNET subsequently investigated and found that many of its 77 AI-drafted stories contained errors.

But CNET’s parent company, Red Ventures, is forging ahead with plans for more AI-generated content, which has also been spotted on Bankrate.com, its popular hub for financial advice. Meanwhile, CNET in March laid off a number of employees, a move it said was unrelated to its growing use of AI.

BuzzFeed, which pioneered a media model built around reaching readers directly on social platforms like Facebook, announced in January it planned to make “AI inspired content” part of its “core business,” such as using AI to craft quizzes that tailor themselves to each reader. BuzzFeed announced last month that it is laying off 15 percent of its staff and shutting down its news division, BuzzFeed News.

it’s finding traction in the murkier worlds of online clickbait and affiliate marketing, where success is less about reputation and more about gaming the big tech platforms’ algorithms.

That business is driven by a simple equation: how much it costs to create an article vs. how much revenue it can bring in. The main goal is to attract as many clicks as possible, then serve the readers ads worth just fractions of a cent on each visit — the classic form of clickbait

In the past, such sites often outsourced their writing to businesses known as “content mills,” which harness freelancers to generate passable copy for minimal pay. Now, some are bypassing content mills and opting for AI instead.

“Previously it would cost you, let’s say, $250 to write a decent review of five grills,” Semrush’s Levin said. “Now it can all be done by AI, so the cost went down from $250 to $10.”

The problem, Levin said, is that the wide availability of tools like ChatGPT means more people are producing similarly cheap content, and they’re all competing for the same slots in Google search results or Amazon’s on-site product reviews

So they all have to crank out more and more article pages, each tuned to rank highly for specific search queries, in hopes that a fraction will break through. The result is a deluge of AI-written websites, many of which are never seen by human eyes.

Jaffe said his company discloses its use of AI to readers, and he promoted the strategy at a recent conference for the publishing industry. “There’s nothing to be ashamed of,” he said. “We’re actually doing people a favor by leveraging generative AI tools” to create niche content that wouldn’t exist otherwise.

The rise of AI is already hurting the business of Textbroker, a leading content platform based in Germany and Las Vegas, said Jochen Mebus, the company’s chief revenue officer. While Textbroker prides itself on supplying credible, human-written copy on a huge range of topics, “People are trying automated content right now, and so that has slowed down our growth,”

Mebus said the company is prepared to lose some clients who are just looking to make a “fast dollar” on generic AI-written content. But it’s hoping to retain those who want the assurance of a human touch, while it also trains some of its writers to become more productive by employing AI tools themselves.

He said a recent survey of the company’s customers found that 30 to 40 percent still want exclusively “manual” content, while a similar-size chunk is looking for content that might be AI-generated but human-edited to check for tone, errors and plagiarism.

Levin said Semrush’s clients have also generally found that AI is better used as a writing assistant than a sole author. “We’ve seen people who even try to fully automate the content creation process,” he said. “I don’t think they’ve had really good results with that. At this stage, you need to have a human in the loop.”

For Cowell, whose book title appears to have inspired an AI-written copycat, the experience has dampened his enthusiasm for writing.“My concern is less that I’m losing sales to fake books, and more that this low-quality, low-priced, low-effort writing is going to have a chilling effect on humans considering writing niche technical books in the future,”

It doesn’t help, he added, knowing that “any text I write will inevitably be fed into an AI system that will generate even more competition.”

Amazon removed the impostor book, along with numerous others by the same publisher, after The Post contacted the company for comment.

AI-written books aren’t against Amazon’s rules, per se, and some authors have been open about using ChatGPT to write books sold on the site.

“Amazon is constantly evaluating emerging technologies and innovating to provide a trustworthy shopping experience for our customers,”

Part of the enthusiasm behind the sky-high valuation of Tesla, where he is chief executive, comes from his predictions for the auto company’s abilities to develop humanoid robots—dubbed Optimus—that can be deployed for everything from personal assistants to factory workers. He’s also founded an AI startup, dubbed xAI, that he said aims to develop its own superhuman intelligence, even as some are skeptical of that possibility. 

Musk likes to point to another work of Sci-Fi to describe how AI could change our world: a series of books by the late-, self-described-socialist author Iain Banks that revolve around a post-scarcity society that includes superintelligent AI. 

That is the question.

“We’re actually going to have—and already do have—a massive shortage of labor. So, I think we will have not people out of work but actually still a shortage of labor—even in the future.” 

Musk has cast his work to develop humanoid robots as an attempt to solve labor issues, saying there aren’t enough workers and cautioning that low birthrates will be even more problematic. 

Instead, Musk predicts robots will be taking jobs that are uncomfortable, dangerous or tedious. 

A few years ago, Musk declared himself a socialist of sorts. “Just not the kind that shifts resources from most productive to least productive, pretending to do good, while actually causing harm,” he tweeted. “True socialism seeks greatest good for all.”

“It’s fun to cook food but it’s not that fun to wash the dishes,” Musk said this month. “The computer is perfectly happy to wash the dishes.”

In the near term, Goldman Sachs in April estimated generative AI could boost the global gross domestic product by 7% during the next decade and that roughly two-thirds of U.S. occupations could be partially automated by AI. 

Vinod Khosla, a prominent venture capitalist whose firm has invested in the technology, predicted within a decade AI will be able to do “80% of 80%” of all jobs today.

“I believe the need to work in society will disappear in 25 years for those countries that adapt these technologies,” Khosla said. “I do think there’s room for universal basic income assuring a minimum standard and people will be able to work on the things they want to work on.” 

Forget universal basic income. In Musk’s world, he foresees something more lush, where most things will be abundant except unique pieces of art and real estate. 

“We won’t have universal basic income, we’ll have universal high income,” Musk said this month. “In some sense, it’ll be somewhat of a leveler or an equalizer because, really, I think everyone will have access to this magic genie.” 

All of which kind of sounds a lot like socialism—except it’s unclear who controls the resources in this Muskism society

“Digital super intelligence combined with robotics will essentially make goods and services close to free in the long term,” Musk said

“What is an economy? An economy is GDP per capita times capita.” Musk said at a tech conference in France this year. “Now what happens if you don’t actually have a limit on capita—if you have an unlimited number of…people or robots? It’s not clear what meaning an economy has at that point because you have an unlimited economy effectively.”

In theory, humanity would be freed up for other pursuits. But what? Baby making. Bespoke cooking. Competitive human-ing. 

“Obviously a machine can go faster than any human but we still have humans race against each other,” Musk said. “We still enjoy competing against other humans to, at least, see who was the best human.”

Still, even as Musk talks about this future, he seems to be grappling with what it might actually mean in practice and how it is at odds with his own life. 

“If I think about it too hard, it, frankly, can be dispiriting and demotivating, because…I put a lot of blood, sweat and tears into building companies,” he said earlier this year. “If I’m sacrificing time with friends and family that I would prefer but then ultimately the AI can do all these things, does that make sense?”“To some extent,” Musk concluded, “I have to have a deliberate suspension of disbelief in order to remain motivated.”

But I was constantly confronted by the contradictions embedded in American leadership, the knowledge that our government arms autocrats while its rhetoric appeals to the dissidents trying to overthrow them or that our nation enforces rules — for the conduct of war, the resolution of disputes and the flow of commerce — while insisting that America be excused from following them when they become inconvenient.

He helped extend the war in Vietnam and expand it to Cambodia and Laos, where the United States rained down more bombs than it dropped on Germany and Japan in World War II. That bombing — often indiscriminately massacring civilians — did nothing to improve the terms on which the Vietnam War ended; if anything, it just indicated the lengths to which the United States would go to express its displeasure at losing.

For decades, he was a coveted guest at gatherings of statesmen and tycoons, perhaps because he could always provide an intellectual framework for why some people are powerful and justified in wielding power

Mr. Kissinger was fixated on credibility, the idea that America must impose a price on those who ignore our demands to shape the decisions of others in the future. It’s hard to see how the bombing of Laos, the coup in Chile or the killings in East Pakistan (now Bangladesh) contributed to the outcome of the Cold War.

But Mr. Kissinger’s unsentimental view of global affairs allowed him to achieve consequential breakthroughs with autocratic countries closer to America’s weight class — a détente with the Soviet Union that reduced the escalatory momentum of the arms race and an opening to China that deepened the Sino-Soviet split, integrated the People’s Republic of China into the global order and prefaced Chinese reforms that lifted hundreds of millions of people out of poverty.

From a strategic standpoint, Mr. Kissinger surely knew, being a superpower carried with it a cavernous margin of error that can be forgiven by history

Now history has come full circle. Around the world, we see a resurgence of autocracy and ethnonationalism, most acutely in Russia’s war against Ukraine

Just a few decades after the end of the Vietnam War, the same countries we’d bombed were seeking expanded trade with the United States. Bangladesh and East Timor are now independent nations that receive American assistance. Chile is governed by a millennial socialist whose minister of defense is Mr. Allende’s granddaughter.

Superpowers do what they must. The wheel of history turns. When and where you live determines whether you get crushed or lifted by it

But that worldview mistakes cynicism — or realism — for wisdom. The story, what it’s all about, matters. Ultimately, the Berlin Wall came down not because of chess moves made on the board of a great game but rather because people in the East wanted to live like the people in the West.

Economics, popular culture and social movements mattered. Despite all our flaws, we had a better system and story.

Credibility, after all, is not just about whether you punish an adversary to send a message to another; it’s also about whether you are what you say you are. No one can expect perfection in the affairs of state any more than in relations among human beings.

But the United States has paid a price for its hypocrisy, though it’s harder to measure than the outcome of a war or negotiation. Over the decades, our story about democracy has come to ring hollow to a growing number of people who can point to the places where our actions drained our words of meaning and “democracy” just sounded like an extension of American interests.

Similarly, our insistence on a rules-based international order has been ignored by strongmen who point to America’s sins to justify their own.

The generous defense is that Mr. Kissinger represented an ethos that saw the ends (the defeat of the Soviet Union and revolutionary Communism) as justifying the means. But for huge swaths of the world, this mind-set carried a brutal message that America has often conveyed to its own marginalized populations: We care about democracy for us, not for them.

In Gaza the United States has supported an Israeli military operation that has killed civilians at a pace that has once again suggested to much of the world that we are selective in our embrace of international laws and norms.

Meanwhile, at home, we see how democracy has become subordinate to the pursuit of power within a chunk of the Republican Party.

This is where cynicism can lead. Because when there is no higher aspiration, no story to give meaning to our actions, politics and geopolitics become merely a zero-sum game. In that kind of world, might makes right.

his is also a cautionary tale. As imperfect as we are, the United States needs our story to survive. It’s what holds together a multiracial democracy at home and differentiates us from Russia and China abroad.

That story insists that a child in Laos is equal in dignity and worth to our children and that the people of Chile have the same right of self-determination as we do. For the United States, that must be a part of national security. We forget that at our peril.

That's unrealized profits for companies that invested in the energy infrastructure, betting on a longer life span, plus potential lost income for investors who bought stock in the utility companies. 

Globally, up to 50% of the currently used and planned fossil fuel-dependent power plants would have to be phased out earlier than their planned lifetime to limit climate change to below 2 degrees warming. Taking only coal into account, this represents assets worth between $150 billion and $1.4 trillion.

Making exact assessments of the size of the problem is difficult because it remains unclear which path policymakers will take. And what should be included in estimates — the value of minerals left in the ground? Unrealized company profits? Or even combustion engines that will no longer be of use? 

"The point is not whether there is a financial bubble, but whether it will burst or not. And what kind of actions governments and financial supervisors will take, and central banks also, will make it burst or not.

A case in point are the money managers set up to handle retirement for billions of people globally: Pension funds are tasked to hold their clients' money and turn a profit from the investments. That means investing the proceeds into stocks on the market.  But with large chunks of the market tied to the fossil fuel industry, a lot of the money is invested in coal, oil and gas. And this money could lose value under ambitious climate policies.

"A pension fund in Europe could be exposed as much as 48% to companies that could be at risk of stranded assets," said Irene Monasterolo. The professor of climate finance at Utrecht University is part of a large and growing group of academics and experts drawing out the risks to the wider financial system posed by these carbon assets

Mark Carney, the former Bank of England governor, is largely credited with kicking off a public debate on the financial stability concerns due to climate change. Speaking in front of London's insurance executives in 2015, he called for more transparency on climate risks — information that should then feed back into climate policies in reference to risks in financial markets.

Thus far, these risks haven't been resolved. Speaking with DW, Monasterolo warned that the amount and intricate interconnectedness of carbon assets could lead to a disastrous outcome.

"The problem with fossil fuel is that it's worth between $16 trillion to $300 trillion, depending on how you calculate. So it's massive," said Joyeeta Gupta, an economics professor at the University of Amsterdam. But this industry is also the base for a huge pile of financial wealth. 

Regulators seem to have caught up with the warning calls. In late November, the European Central Bank threatened to fine about 20 European banks for mishandling climate risks, Bloomberg reported. But returns on investment could stack pensioners against tough climate action.

Most large central banks globally now require their banks to stress test their business models for climate scenarios. But what is essentially at odds, said Monasterolo, is the "long-term dimension of climate change versus the short-term decision-making in policy and in finance."

The long period of transition in Germany's west turned polluting smokestacks into tourist attractions. The former mine in Essen was turned into a museum and event location — a new asset for the region, and a change that put the public good over short-term profits. 

NIMROD NOVIK: The group that worked on it, called Commanders for Israel’s Security, it’s over 500 Israeli retired generals, as well as their equivalents from the Mossad, Shin Bet Security, National Security Council, the entire Israeli security establishment. And we formed a team. We felt that Israeli policy was far too reactive and far too conservative for the good of the country, national security, short and long-term.

We had not anticipated the trauma of Oct. 7, but we certainly anticipated things getting from bad to worse, unless Israel changes course.

we came up with a plan that suggested even though a two-state solution, as you said, is not on this side of the horizon, but given that eventually, it’s the only solution that we believe serves Israel’s security and well-being long-term, as a strong Jewish democracy, we mapped out what can and should be done in the coming two, three years to reverse the slide towards the disaster of a one-state solution.

NIMROD NOVIK: There were primarily two governing concepts, if you will, of the Israeli policy. Again, calling it policy is giving it more credit than deserved. Israeli government have been reluctant to determine the end game of our relationship with the Palestinians. Where do we want to see ourselves and them two years, five years, 50 years from now? No decision has been made since the Oslo era.

As a result, what we’ve seen was a policy based on insisting on separating the Gaza Strip, ruled by Hamas from the West Bank, ruled sort of by the Palestinian Authority. Separation was one principle

And the other one was dubbed status quo, even though it was an illusion, because nothing was static about it. As a matter of fact, creeping annexation has been accelerating under various governments.

The more territory was taken by settlements, the more extreme settlers were conducting violent raids into Palestinian civil populations. The more the Palestinian Authority, internally defective, becoming more and more authoritarian, more and more detached from its own constituents, less responsive, less capable of governance, losing control over large swaths of West Bank territory, forcing the I.D.F. to enter more and more

It was a slide into a state where the Palestinian Authority would cease to function as the promise of the nucleus of a Palestinian state.

If we look at it today, it’s already perhaps the municipal government of the city of Ramallah, rather than of the West Bank, and weakening the Palestinian Authority by choking it financially. By not allowing it to demonstrate to its people that it is the vehicle that will bring them one day to their aspiration of statehood, on the one hand, and making sure that Hamas controls Gaza, the two tracks spelled disaster.

So I must confess, we had not anticipated that the disaster will look the way it did on Oct. 7, but we certainly realized that the policy in Gaza of rounds of violence every year, every two years, every 18 months, and buying off relative tranquility by funding Hamas through the auspices of Qatar, allowing it to arm and rearm, the inherent contradictions in the policy were quite apparent

There’s a right-wing one-state solution. I think when you mentioned the finance minister, Bezalel Smotrich, I think if you read things he has written in the past, he is looking for a one-state solution. He wants to crush Palestinian dreams of statehood and repress Palestinians sufficiently that they stop believing they can ever have anything better and eventually content themselves to Israeli rule and live quietly within that in order to gain better lives.

NIMROD NOVIK: I’ll put it bluntly. I believe that a two-state solution is inevitable, not because we wish it and not because it’s nice, not because Palestinians deserve self-determination — which they do, but that’s not a historic imperative. I believe that the two-state solution is inevitable because these two people are not going to live happily ever after under one roof.

For that to happen, for the two people to stay in one state, one of two things have to happen. Either Israelis will agree to grant Palestinian equal rights in that one state and therefore become a minority, or at least, a slim majority in our own country, and that’s never going to happen. Israelis are not going to agree to be less than the overwhelming majority in our own country.

Or Palestinians will agree forever to forgo equal rights, which I suspect is as unreasonable expectation as the other. So we will separate.

NIMROD NOVIK: Civil separation with overall security control — continued security control until a two-state agreement ushers in alternative security arrangements, is a concept that basically suggests reversing the creeping annexation, which is no longer creeping. It’s now galloping.

So the idea is to start reversing the slide towards one-state reality in the opposite direction, of reducing the friction between the two populations, increasing the capacity of the P.A. to perform, while maintaining the overall security controlled by Israel until a deal is struck.

You often hear when you talk to people in Israel about different paths that could be taken. Well, we don’t have anybody to negotiate with. The Palestinian Authority doesn’t have credibility. Hamas wants our destruction

And a core premise of the report is that there are things Israel can do unilaterally, that it doesn’t need a partner to do things that will make the situation better from its perspective and create conditions maybe for deals in the future. So tell me what is in Israel’s power here. What would you actually recommend to do tangibly?

NIMROD NOVIK: It’s not a genetic deformation of the Palestinians that they cannot govern themselves. This is nonsense. We had a period after the second intifada, the years 2007, 2008, where the Palestinian Authority, there was a prime minister by the name of Salam Fayyad. First, he was finance minister, later on prime minister, who revitalized the Palestinian Authority in a dramatic way. The authority was on the rise. People were proud in it, its own population. They could have won elections at that point.

And then Netanyahu was elected in 2009. Now, obviously, we are the strongest party. We hold most of the cards by far. And when we decide that we are going to choke the Palestinian Authority, the Palestinian Authority will choke

Now the second trend that happened was that Mahmoud Abbas, President Abbas, known as Abu Mazen, the early Abu Mazen was a very different person than the late one with whom we are dealing today. He became increasingly nondemocratic, authoritarian, autocratic, paranoid, removing from his vicinity and from position of power all the best and brightest that were working during that era

. Things went from bad to worse, Israel doing its share in weakening the P.A. and the P.A. leadership became more claustrophobic. All these can change.

At the moment, the West Bank is a Swiss cheese. It’s 169 islands of Palestinian-controlled areas surrounded each by Israeli-controlled territory. So we wanted to reduce that by half so that contiguity will have a security, law and order, and economic well-being effect.

We suggested a host of economic measures that enable the Palestinian Authority to deliver for the people, which is the opposite of what’s happening now, when our minister of finance is choking the Palestinian Authority by withholding funds that are theirs by the agreement Israel collects taxes for the Palestinian Authority, VAT and others. And we are supposed to automatically transfer them to the Palestinian Authority. It’s the main chunk of their budget.

Today, China’s economy is roughly five times the size of India’s. The average citizen of China has an economic output of almost $13,000 a year, while the average Indian’s is less than $2,500

In human-development indicators, the contrast is even sharper, with infant mortality rates much higher in India, life expectancy lower and access to sanitation less prevalent.

The divergence, analysts say, comes down largely to China’s central consolidation of policy power, an earlier start in opening up its economy to market forces starting in the late 1970s, and its single-minded focus on export-led growth.

China took the first-mover advantage and then compounded its dominance as it pursued its plans relentlessly.

India started opening its quasi-socialist economy nearly a decade later. Its approach remained piecemeal, constrained by tricky coalition politics and the competing interests of industrialists, unions, farmers and factions across its social spectrum.

“There is that element where China is a natural role model — not for its politics, but for the sheer efficiency,”

The world now has a radically different power structure than it did in 1990. China has already made itself the world’s factory, all but closing off any path India could take to competitive dominance in export-driven manufacturing.

A “Make in India” campaign, inaugurated by Mr. Modi in 2014, has been stuttering ever since. Wage costs are lower in India than in China, but much of the work force is poorly educated, and the country has struggled to attract private investment with its restrictive labor laws and other impediments to business, including lingering protectionism.

service-sector growth can go only so far in reaping India’s promise of a demographic dividend, or blunt the peril of an unemployment crisis. Hundreds of millions of people can’t find jobs or are underemployed in work that pays too little.

the employment entrance exams at government agencies. These jobs are still coveted as private sector work remains limited and less stable.

650,000 students will apply for just 600 or 700 jobs in the national civil service this year.

The civil service is a tiny part of the work force, but it is prestigious — in part because it comes with job security for life. Most applicants spend years, and a big chunk of their family’s savings, and still fail to make the cut.

“Here there is no enterprise, no companies,” Mr. Kumar said. For any young person, “the question comes, ‘What next? What can I do?’”

The lessons Mr. Modi is taking from China are most apparent in his push for infrastructure development, investing heavily in highways, railways and airports to improve supply chains and connectivity.

India has quintupled its annual spending on roads and railways during Mr. Modi’s nine years in power

As Mr. Modi has boxed in opponents, cowed the press and overwhelmed independent elements of civil society, his government has lashed out at expressions of concern from abroad as evidence of a colonial plot to undermine India or a lack of understanding of India’s “civilizational” approach — both elements that diplomats had long heard in China’s own defensiveness.

All the while, the increasing militancy of his Hindu nationalist supporters, as arms of the state hang back and give perpetrators a free pass, exacerbates India’s religious fault lines and clashes that threaten to disrupt India’s rise.

Even as India tries to align its growing technological and economic capacity to capitalize on the Western tensions with China, it is determined to stick to its neutrality and maintain a balancing act between the United States and Russia. There is also the question of whether the West’s shift from China, the linchpin of the global economy, is a temporary recalibration or a more fundamental one.

“China took advantage of a favorable geopolitical moment to really transform itself by having access to technology, to capital, to markets led by the United States. It took advantage of that to build itself up,” Mr. Saran said. “This could be that moment for India.”

he trickiest question may be how to prevent abuse. AI generators have technological boundaries, but not morals, and it’s relatively easy for users to trick them into creating content that depicts violence, rape, sex with children or a celebrity — or even a crush from work who never consented to appear

In some cases, the engines themselves are trained on porn images whose subjects didn’t explicitly agree to the new use. Currently, no federal laws protect the victims of nonconsensual deepfakes.

Adult entertainment is a giant industry accounting for a substantial chunk of all internet traffic: Major porn sites get more monthly visitors and page views than Amazon, Netflix, TikTok or Zoom

The industry is a habitual early adopter of new technology, from VHS to DVD to dot com. In the mid-2000s, porn companies set up massive sites where users upload and watch free videos, and ad sales foot the bills.

At last year’s AVN conference, Steven Jones said his peers looked at him “like he was crazy” when he talked about AI opportunities: “Nobody was interested.” This year, Jones said, he’s been “the belle of the ball.”

He called up his old business partner, and the two immediately spent about $550,000 securing the web domains for porn dot ai, deepfake dot com and deepfakes dot com, Jones said. “Lightspeed” was back.

One major model, Stable Diffusion, shares its code publicly, and some technologists have figured out how to edit the code to allow for sexual images

What keeps Jones up at night is people trying to use his company’s tools to generate images of abuse, he said. The models have some technological guardrails that make it difficult for users to render children, celebrities or acts of violence. But people are constantly looking for workarounds.

So with help from an angel investor he will not name, Jones hired five employees and a handful of offshore contractors and started building an image engine trained on bundles of freely available pornographic images, as well as thousands of nude photos from Jones’s own collection

Users create what Jones calls a “dream girl,” prompting the AI with descriptions of the character’s appearance, pose and setting. The nudes don’t portray real people, he said. Rather, the goal is to re-create a fantasy from the user’s imagination.

The AI-generated images got better, their computerized sheen growing steadily less noticeable. Jones grew his user base to 500,000 people, many of whom pay to generate more images than the five per day allotted to free accounts, he said. The site’s “power users” generate AI porn for 10 hours a day, he said.

Jones described the site as an “artists’ community” where people can explore their sexualities and fantasies in a safe space. Unlike some corners of the traditional adult industry, no performers are being pressured, underpaid or placed in harm’s way

And critically, consumers don’t have to wait for their favorite OnlyFans performer to come online or trawl through Pornhub to find the content they like.

Next comes AI-generated video — “porn’s holy grail,” Jones said. Eventually, he sees the technology becoming interactive, with users giving instructions to lifelike automated “performers.” Within two years, he said, there will be “fully AI cam girls,” a reference to creators who make solo sex content.

It costs $12 per day to rent a server from Amazon Web Services, he said, and generating a single picture requires users to have access to a corresponding server. His users have so far generated more than 1.6 million images.

Copyright holders including newspapers, photographers and artists have filed a slew of lawsuits against AI companies, claiming the companies trained their models on copyrighted content. If plaintiffs win, it could cut off the free-for-all that benefits entrepreneurs such as Jones.

But Jones’s plan to create consumer-friendly AI porn engines faced significant obstacles. The companies behind major image-generation models used technical boundaries to block “not safe for work” content and, without racy images to learn from, the models weren’t good at re-creating nude bodies or scenes.

Jones said his team takes down images that other users flag as abusive. Their list of blocked prompts currently contains 1,000 terms including “high school.”

“I see certain things people type in, and I just hope to God they’re trying to test the model, like we are. I hope they don’t actually want to see the things they’re typing in.

Peter Acworth, the owner of kink dot com, is trying to teach an AI porn generator to understand even subtler concepts, such as the difference between torture and consensual sexual bondage. For decades Acworth has pushed for spaces — in the real world and online — for consenting adults to explore nonconventional sexual interests. In 2006, he bought the San Francisco Armory, a castle-like building in the city’s Mission neighborhood, and turned it into a studio where his company filmed fetish porn until shuttering in 2017.

Now, Acworth is working with engineers to train an image-generation model on pictures of BDSM, an acronym for bondage and discipline, dominance and submission, sadism and masochism.

Others alluded to a porn apocalypse, with AI wiping out existing models of adult entertainment.“Look around,” said Christian Burke, head of engineering at the adult-industry payment app Melon, gesturing at performers huddled, laughing and hugging across the show floor. “This could look entirely different in a few years.”

But the age of AI brings few guarantees for the people, largely women, who appear in porn. Many have signed broad contracts granting companies the rights to reproduce their likeness in any medium for the rest of time

Not only could performers lose income, Walters said, they could find themselves in offensive or abusive scenes they never consented to.

Lana Smalls, a 23-year-old performer whose videos have been viewed 20 million times on Pornhub, said she’s had colleagues show up to shoots with major studios only to be surprised by sweeping AI clauses in their contracts.

“This industry is too fragmented for collective bargaining,” Spiegler said. “Plus, this industry doesn’t like rules.”