Elon Musk's Novel and Polarizing Cybertruck - The New York Times - 0 views
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Indeed, the vehicle’s fortresslike appearance and hefty price tag (it starts at around $80,000) seem to tap into contemporary anxieties around social disorder, according to Michael Rock, the founding partner of the brand consultancy 2x4.“It’s the embodiment of the culture of fear right now,” Mr. Rock said. “Why do you need a bulletproof car in the Hamptons? There’s a mentality to it. You’ve built this huge thing around you, and it’s all about this invading horde out there, and you’re in this bulletproof container.”
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Mr. Rock compared the Cybertruck to the Hummer H2, another imposing automobile whose success critics linked to a frightened national mood. A New York Times review of the Hummer published in 2003, shortly after the United States invaded Iraq, called it “a unilateral personal statement in sync with a unilateral foreign policy.”
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“This is a weapon,” he said. “Metal, angles, sharp: It’s like a blade. And so it’s definitely macho. It’s not round, there are no curves. I wonder if I’ll ever see a nice lady driving this kind of car.”
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