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“It is genius for the current consumer culture,” Christine Whelan, a clinical professor of consumer science at the University of Wisconsin at Madison, told me. “It encourages and then meets the need for the thing, so we then continue on the hedonic treadmill: Buy the latest thing we want and then have it delivered immediately and then buy the next latest thing.”

With traditional retail, “there’s the friction of having to go to the store, there’s the friction of will the store have it, there’s the friction of carrying it,” Whelan said. “There’s the friction of having to admit to another human being that you’re buying it. And when you remove the friction, you also remove a lot of individual self-control. The more you are in the ecosystem and the easier it is to make a purchase, the easier it is to say yes to your desire rather than no.”

“It used to be that being a consumer was all about choice,”

But now, “two-thirds of people start their product searches on Amazon.

Prime discourages comparison shopping—looking around is pointless when everything you need is right here—even as Amazon’s sheer breadth of products makes shoppers feel as if they have agency.

“Consumerism has become a key way that people have misidentified freedom,”

what Amazon represents is a corporate infrastructure that is increasingly directed at getting as many consumers as possible locked into a consumerist process—an Amazon consumer for life.”

Amazon offers steep discounts to college students and new parents, two groups that are highly likely to change their buying behavior. It keeps adding more discounts and goodies to the Prime bundle, making subscribing ever more appealing. And, in an especially sinister move, it makes quitting Prime maddeningly difficult.

As subscription numbers grew through the 2010s, the revenue from them helped Amazon pump more money into building fulfillment centers (to get products to people even faster), acquiring new businesses (to control even more of the global economy), and adding more perks to the bundle (to encourage more people to sign up)

In 2019, Amazon shaved a full day off its delivery time, making one-day shipping the default, and also making Prime an even more tantalizing proposition: Why hop in the car for anything at all when you could get it delivered tomorrow, for free?

the United States now has more Prime memberships than households. In 2020,

Amazon’s revenue from subscriptions alone—mostly Prime—was $25.2 billion, which is a 31 percent increase from the previous year

Thanks in large part to the revenue from Prime subscriptions and from the things subscribers buy, Amazon’s value has multiplied roughly 97 times, to $1.76 trillion, since the service was introduced. Amazon is the second-largest private employer in the United States, after Walmart, and it is responsible for roughly 40 percent of all e-commerce in the United States.

It controls hundreds of millions of square feet across the country and is opening more fulfillment centers all the time. It has acquired dozens of other companies, most recently the film studio MGM for $8.5 billion. Its cloud-computing operation, Amazon Web Services, is the largest of its kind and provides the plumbing for a vast swath of the internet, to a profit of $13.5 billion last year.

Amazon has entered some 40 million American homes in the form of the Alexa smart speaker, and some 150 million American pockets in the form of the Amazon app

“Amazon is a beast we’ve never seen before,” Alimahomed-Wilson told me. “Amazon powers our Zoom calls. It contracts with ICE. It’s in our neighborhoods. This is a very different thing than just being a large retailer, like Walmart or the Ford Motor Company.”

I find it useful to compare Big Tech to climate change, another force that is altering the destiny of everyone on Earth, forever. Both present themselves to us all the time in small ways—a creepy ad here, an uncommonly warm November there—but are so big, so abstract, so everywhere that they’re impossible for any one person to really understand

Both are the result of a decades-long, very human addiction to consumption and convenience that has been made grotesque and extreme by the incentives and mechanisms of the internet, market consolidation, and economic stratification

Both have primarily been advanced by a small handful of very big companies that are invested in making their machinations unseeable to the naked eye.

Speed and convenience aren’t actually free; they never are. Free shipping isn’t free either. It just obscures the real price.

Next-day shipping comes with tremendous costs: for labor and logistics and transportation and storage; for the people who pack your stuff into those smiling boxes and for the people who deliver them; for the planes and trucks and vans that carry them; for the warehouses that store them; for the software ensuring that everything really does get to your door on time, for air-conditioning and gas and cardboard and steel. Amazon—Prime in particular—has done a superlative job of making all those costs, all those moving parts, all those externalities invisible to the consumer.

The pandemic drove up demand for Amazon, and for labor: Last year, company profits shot up 70 percent, Bezos’s personal wealth grew by $70 billion, and 1,400 people a day joined the company’s workforce.

Amazon is so big that every sector of our economy has bent to respond to the new way of consuming that it invented. Prime isn’t just bad for Amazon’s workers—it’s bad for Target’s, and Walmart’s. It’s bad for the people behind the counter at your neighborhood hardware store and bookstore, if your neighborhood still has a hardware store and a bookstore. Amazon has accustomed shoppers to a pace and manner of buying that depends on a miracle of precision logistics even when it’s managed by one of the biggest companies on Earth. For the smaller guys, it’s downright impossible.

“Every decision we make is based upon the fact that Amazon can get these books cheaper and faster. The prevailing expectation is you can get anything online shipped for”— he scrunched his fingers into air quotes—“‘free,’ in one or two days. And there’s really only one company that can do that. They do that because they’re willing to push and exploit their workers.”

Just as abstaining from flying for moral reasons won’t stop sea-level rise, one person canceling Prime won’t do much of anything to a multinational corporation’s bottom line. “It’s statistically insignificant to Amazon. They’ll never feel it,” Caine told me. But, he said, “the small businesses in your neighborhood will absolutely feel the addition of a new customer. Individual choices do make a big difference to them.”

Whelan teaches a class at UW called Consuming Happiness, and she is fond of giving her students the adage that you can buy happiness—“if you spend your money in keeping with your values: spending prosocially, on experiences. Tons of research shows us this.”

Investigating and calling out a magazine and editor for which I felt empathy, and had historic connections to, hearing from its critics and dissidents, and finding whistleblowers and confidential inside sources was a challenge. But hearing responses from all sides was a duty.

I worked on it for six months, settling a first draft of my story to the CJR‘s line editor in the summer 2019. From then on my experience of the CJR was devastating and damaging.

After delivering the story and working through a year-long series of edits and re-edits required by Pope, the story was slow-walked to dismissal. In 2022, after Russian tanks had rolled towards Kyiv, I urged Pope to restore and publish the report, given the new and compelling public interest. He refused.

he trigger for my CJR investigation was a hoax concerning Democratic Party emails hacked and dumped in 2016 by teams from Russia’s GRU intelligence agency.  The GRU officers responsible were identified and their methods described in detail in the 2019 Mueller Report.  

The Russians used the dumped emails decisively – first to leverage an attack on that year’s Democratic National Convention; and then to divert attention from Donald Trump’s gross indiscretions at critical times before his election

In 2017, with Trump in the White House, Russian and Republican denial operations began, challenging the Russian role and further widening divisions in America. A pinnacle of these operations was the publication in The Nation on 9 August 2017 of an article – still online under a new editor – claiming that the stolen emails were leaked from inside the DNC.  

Immediately after the article appeared, Trump-supporting media and his MAGA base were enthralled. They celebrated that a left-liberal magazine had refuted the alleged Russian operations in supporting Trump, and challenged the accuracy of mainstream press reporting on ‘Russiagate’

Nation staff and advisors were aghast to find their magazine praised lavishly by normally rabid outlets – Fox News, Breitbart, the Washington Times. Even the President’s son.

When I was shown the Nation article later that year by one of the experts it cited, I concluded that it was technical nonsense, based on nothing.  The White House felt differently and directed the CIA to follow up with the expert, former senior National Security Agency official and whistleblower, William Binney (although nothing happened)

Running the ‘leak’ article positioned the left-wing magazine strongly into serving streams of manufactured distractions pointing away from Russian support for Trump.

I traced the source of the leak claim to a group of mainly American young right-wing activists delivering heavy pro-Russian and pro-Syrian messaging, working with a British collaborator. Their leader, William Craddick, had boasted of creating the ‘Pizzagate’ conspiracy story – a fantasy that Hillary Clinton and her election staff ran a child sex and torture ring in the non-existent basement of a pleasant Washington neighbourhood pizzeria. Their enterprise had clear information channels from Moscow. 

We spoke for 31 minutes at 1.29 ET on 12 April 2019. During the conversation, concerning conflicts of interest, Pope asked only about my own issues – such as that former editor Victor Navasky, who would figure in the piece, had moved from running and owning The Nation to being Chair of the CJR board; and that the independent wealth foundation of The Nation editor Katrina vanden Heuvel – the Kat Foundation – periodically donated to Columbia University.

In the series, writer Jeff Gerth condemns multiple Pulitzer Prize-winning reports on Russian interference operations by US mainstream newspapers. Echoing words used in 2020 by vanden Heuvel, he cited as more important “RealClearInvestigations, a non-profit online news site that has featured articles critical of the Russia coverage by writers of varying political orientation, including Aaron Maté”.

On the day we spoke, I now know, Pope was working with vanden Heuvel and The Nation to launch – 18 days later – a major new international joint journalism project ‘Covering Climate Now!‘

Soon after we spoke, the CJR tweeted that “CJR and @thenation are gathering some of the world’s top journalists, scientists, and climate experts” for the event. I did not see the tweet. Pope and the CJR staff said nothing of this to me. 

Any editor must know without doubt in such a situation, that every journalist has a duty of candour and a clear duty to recuse themselves from editorial authority if any hint of conflict of interest arises. Pope did not take these steps. From then until August 2020, through his deputy, he sent me a stream of directions that had the effect of removing adverse material about vanden Heuvel and its replacement with lists of her ‘achievements’. Then he killed the story

Working on my own story for the CJR, I did not look behind or around – or think I needed to. I was working for the self-proclaimed ‘watchdog of journalism’. I forgot the ancient saw: who watches the watchdog?

This week, Kyle Pope failed to reply to questions from Byline Times about conflicts of interest in linking up with the subjects of the report he had commissioned.

During the period I was preparing the report about The Nation and its editor, he wrote for The Nation on nine occasions. He has admitted being remunerated by the publication. While I was working for the CJR, he said nothing. He did not recuse himself, and actively intervened to change content for a further 18 months.

On April 16 2019, I was informed that Katrina vanden Heuvel had written to Pope to ask about my report. “We’re going to say thanks for her thoughts and that we’ll make sure the piece is properly vetted and fact-checked,” I was told

A month later, I interviewed her for the CJR. Over the course of our 100 minutes discussion, it must have slipped her mind to mention that she and Kyle Pope had just jointly celebrated being given more than $1 million from the Rockefeller Family and other foundations to support their climate project.

Pope then asked me to identify my confidential sources from inside The Nation, describing this as a matter of “policy”

Pope asked several times that the article be amended to state that there were general tie-ups between the US left and Putin. I responded that I could find no evidence to suggest that was true, save that the Daily Beast had uncovered RT attempting cultivation of the US left. 

Pope then wanted the 6,000-word and fully edited report cut by 1,000 words, mainly to remove material about the errors in The Nation article. Among sections cut down were passages showing how, from 2014 onwards, vanden Heuvel had hired a series of pro-Russian correspondents after they had praised her husband. Among the new intake was a Russian and Syrian Government supporting broadcaster, Aaron Maté, taken on in 2017 after he had platformed Cohen on his show The Real News. 

On 30 January 2023, the CJR published an immense four-part 23,000-word series on Trump, Russia and the US media. The CJR‘s writers found their magazine praised lavishly by normally rabid outlets. Fox News rejoiced that The New York Times had been “skewered by the liberal media watchdog the Columbia Journalism Review” over Russiagate”. WorldNetDaily called it a “win for Trump”.

Pope agreed. Trump had “hailed our report as proof of the media assault on Trump that they’ve been hyping all along,” he wrote. “Trump cheered that view on Truth Social, his own, struggling social-media platform

She and her late husband, Professor Stephen Cohen, were at the heart of my reporting on the support The Nation gave to Putin’s Russia. Sixteen months later, as Pope killed my report, he revealed that he had throughout been involved in an ambitious and lucratively funded partnership between the CJR and The Nation, and between himself and vanden Heuvel. 

As with The Nation in 2017, the CJR is seeing a storm of derisive and critical evaluations of the series by senior American journalists. More assessments are said to be in the pipeline. “We’re taking the critiques seriously,” Pope said this week. The Columbia Journalism Review may now have a Russia Problem.