But if somehow the bloc doesn’t manage to meet the standards “friendly nations” must to get out of the tariffs, it has the potential to get much less friendly. After President George W. Bush attempted to impose a 30-percent steel tariff in 2002, the World Trade Organization ruled that the move violated global trade rules, enabling the EU to threaten retaliation with its own tariffs. Those ones were set to target Harley Davidson motorcycles, Michigan-manufactured cars, and oranges from Florida, where the then-president’s brother, Jeb Bush, was governor. The targeted goods were also produced in electoral swing states. Bush ultimately backed down.