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But Milton also stirringly articulated  how the formation of private convictions required public spaces, public institutions—what Jürgen Habermas so famously defined as the “public sphere.”

By the time, he wrote Areopagitica, it was robust: coffee houses, newspapers, book publishers and bookstores, theatres, and meeting places—the locales that allowed individuals to come together to form a public. These were spaces largely outside the grasp of church and state—and, in fact, many of these institutions emerged with the express purpose of liberating society from the grasp of church and state.

Nobody designed the public sphere from a dorm room or a Silicon Valley garage. It just started to organically accrete, as printed volumes began to pile, as liberal ideas gained currency and made space for even more liberal ideas. Institutions grew, and then over the centuries acquired prestige and authority. Newspapers and journals evolved into what we call media. Book publishing emerged from the printing guilds, and eventually became taste-making, discourse-shaping enterprises. What was born in Milton’s lifetime lasted until our own.

It took centuries for the public sphere to develop—and the technology companies have eviscerated it in a flash. By radically remaking the advertising business and commandeering news distribution, Google and Facebook have damaged the economics of journalism. Amazon has thrashed the bookselling business in the U.S. They have shredded old ideas about intellectual property—which had provided the economic and philosophical basis for authorship

Big tech has made a fetish of efficiency, of data, of the wisdom of the market. These are the underlying principles that explain why Google returns such terrible responses to the God query. Google is merely giving us what’s popular, what’s most clicked upon, not what’s worthy

This assault on the public sphere is an assault on free expression. In the West, free expression is a transcendent right only in theory—in practice its survival is contingent and tenuous.

We’re witnessing the way in which public conversation is subverted by name-calling and harassment. We can convince ourselves that these are fringe characteristics of social media, but social media has implanted such tendencies at the core of the culture. They are in fact practiced by mainstream journalists, mobs of the well meaning, and the president of the United States. The toxicity of the environment shreds the quality of conversation and deters meaningful participation in it

it becomes harder and harder to cling to the idea of the rational individual, formulating opinions on the basis of conscience. And as we lose faith in that principle, the public will lose faith in the necessity of preserving the protections of free speech.

The public sphere was always rife with manipulation—political persuasion, after all, involves a healthy dose of emotionalism and the tapping of submerged biases

humankind is entering into an era where manipulation has grown simultaneously invisible, terrifyingly precise, and embedded in everyday life.

And now, the tech giants are racing to insert themselves more intimately in people’s lives, this time as  personal assistants. The tech companies want us to tie ourselves closely to their machines

These machines don’t present us with choices. They aren’t designed to present us with a healthy menu of options. They anticipate our wants and needs, even our informational and cultural wants and needs.

What’s so pernicious about these machines is that they weaponize us against ourselves. They take our data—everywhere we have traveled on the web, every query we’ve entered into Google, even the posts we begin to write but never publish—and exploit this knowledge to reduce us to marionettes

To state the obvious, these are multinational corporations, with an ultimate interest in their bottom lines. They will never be capable of regulating the public sphere that they control in any name other than their own profit.

the Facebook CEO supplied a response that befuddled the senator: “I think the real question, as the internet becomes more important in people's lives, is what is the right regulation, not whether there should be or not.”

now that these companies bestride the markets in which they roam, the primary danger they face isn’t meddling regulators or hyperactive legislators. What the behemoths of Silicon Valley truly fear is the possibility that antitrust laws will be deploye

tech companies carry a very different sort of cargo—they trade in the commodities of speech. Once we extend the state into this realm, we’re entering danger territory.

We don’t need to use our imaginations here. There are examples all over the world—in Russia, in China—where governments have made their peace with social media, by setting the terms that govern it. These regimes permit a cacophony of ideas, except for the ones that truly challenge political power.

The present global explosion of anxiety and hate is unlike anything most of us have ever witnessed. People don’t know how to confront these evils

In the face of such menace, it’s natural to appeal to a higher power for protection—but in our panic we need to be clear about which threats are genuine and which are merely rhetorical. And panic shouldn’t lead us to seek protection that inadvertently squashes our own liberties.

Silicon Valley doesn’t understand truth as a quest or trial, but as an engineering challenge. They believe human behavior and human choices can be predicted by algorithms on the basis of past behavior

They believe that our lives can be programmed to be more efficient. By steering and nudging us, by designing the architecture of our decision-making process, they claim to be relieving of us of the burden of choice. Silicon Valley talks endlessly about the virtues of the frictionless life.

As we join Zuckerberg’s community, he fantasizes that the sense of connection will cause our differences to melt away—like a digital version of the old Coca Cola commercial, or, as I argue in my book, World Without Mind, a revival of the sixties counterculture and the vision of life on a commune.

In other words, preservation of democracy requires preserving this ecosystem of ideas that has miraculously persisted with us since the 17th century. People can’t afford to be seduced by the false prophets of disruption, the charlatans who argue that we abandon old wisdoms in the face of new gadgets

We need to shape the culture so that the prestige of engineering doesn’t continue to come at the expense of the humanities. We need to preserve literature as a primary technology for interrogating the meaning of life. We need to resist the tendency to reduce the world to data.