Republicans and Hispanics: The Extent of the Damage Done - The New York Times - 0 views
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Surveys of Latinos conducted by the Gallup Organization, NBC News and CNN all show that the party’s brand has been hurt by the language of the 2016 contest. Data from ImpreMedia and Latino Decisions that spans the three years after Mitt Romney’s loss detail the magnitude and depth of the reaction to the 2016 campaign.
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In 2012, only 18 percent of Latino voters thought Mr. Romney was “hostile” toward Hispanic voters. By November 2015, the number who thought that had jumped to 45 percent. The largest shift was among those 18 to 35. More than three times as many young Latino respondents think the party is hostile toward them compared with 2012 results (a move to 65 percent from 18 percent in 2012).
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After Mr. Romney’s 2012 defeat, the party convened a task force to examine its recent presidential losses. The result was a report on the party’s growth and opportunities among the electorate. In the Growth and Opportunity Project, the task force wrote: “It is imperative that the RNC changes how it engages with Hispanic communities to welcome in new members of our party. If Hispanic Americans hear that the G.O.P. doesn’t want them in the United States, they won’t pay attention to our next sentence.”
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