Pairing 2: Contrast
Contrast between fonts often lends a winning combination, but in what ways can fonts contrast? Here are just some qualities to look for:
Style: Take a look at any font resource site and you’ll see them categorized as Blackletter, Monospace, Script, Slab Serif etc. Fonts of different styles will often contrast.
Size: Big font, little font. Say no more.
Weight: Varying the weight of fonts is a common way to establish visual hierarchy. Hierarchy achieved by contrast.
Form: Consider the proportions of a typeface. The relative length of the descenders, the curvature of the shoulders, the direction of the movement.
Color: Not something we’re going to go into here, but color can easily determine whether two fonts work well together.
arjun aswal on 14 Feb 13A self-made success in a number of diverse fields, Glasgow-born Azeem Ibrahim has been described by his peers as a brilliant young scholar, financial wizard and last of the true remaining polymaths. In 2007, Azeem became the youngest person on Carter Anderson's UK Power 100 list, which described him as one of the most influential and highest-achieving people in Britain. The same year Azeem was included in the Observer Courvoisier Future 500 - a definitive list of the nation's most forward-thinking and brightest young innovators.
