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vijiw64761

Buy Google Reviews - 1 views

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started by vijiw64761 on 28 Nov 22 no follow-up yet
Aaron Rylaarsdam

Designing for your target audience | Webdesigner Depot - 0 views

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shared by Aaron Rylaarsdam on 11 Jan 12 - No Cached
soffy125 liked it
  • The first thing you have to figure out about your target audience is who they are. What kind of things do they do? What kind of music do they listen to? What products do they use? How old are they? The answers to these questions and many more will help you better understand the people you are designing for. Getting an understanding of these individuals helps you create with ease and make something you know will relate to them and end up communicating well.
  • Again, you have to know the target audience. If you or your client have no idea who you’re designing for, you’re really taking a stab in the dark and hoping and praying you come up with something. There are times when you may have a wide variety of people in your audience, but you’ve got to find a commonality between the majority of folks.
    • Aaron Rylaarsdam
      Aaron Rylaarsdam on 11 Jan 12
       
      This is a good article about psychographics and knowing your target audience.
  • ...11 more annotations...
  • Also be aware that you’ve got to ask the right questions. If I want to know why people like that t-shirt design, I’m not going to ask them what size shirt they wear, I’m going to focus on the design. For example, why they like the design or what it means to them. You want to ask questions that will help you figure your audience out and help you make educated guesses on the things they’ll like in the future.
  • Keep in mind, demographic information is only useful to a certain extent. You still need to figure out what your audience likes and what they feel (as well as what they like to feel). Don’t get so caught up in asking the regular boring questions about age and income that you forget to ask about their interests as well.
  • Once you feel like you have a good grasp on your target market, you need to have an even better grasp of what you’re trying to do or what it is you are trying to design for. If you are trying to sell a product or service, what are you trying to convey about that product or service?
  • Try to highlight what you can do for them and not just your skill set.
  • Say that your web designs allow users to connect with a company in ways that were never imagined. Say that your product isn’t just a product but it contributes to your life in much deeper ways.
  • The greatest fundamental theory that you cannot ever lose is be visual hierarchy. As a designer, you have to remember and understand that you have all the power of figuring out what your audience looks at when they look at a flyer or a package. Use that to your advantage in everything you do. This theory basically states that you create hierarchy or importance based on what is the biggest and what is the smallest. While that’s the first contributor, the second contributor is going to be placement. Your most important visual, whether it be a headline or a picture, should be above or at eye level. Putting it below eye level or out of the initial view is a complete and total waste of time.
  • A lot of times, we want people to stop and notice something crazy we’ve done with a layout or something, but we shouldn’t be reinventing the wheel, we should just be making sure everything makes sense and is legible. You want whoever sees your visual to get the main points even if they’re only passing by.
  • As I said before, as a graphic designer, I just want to do fun designs with crazy colors, cool shapes, and illustrations. For my own personal business that works, because I tend to cater to trendier, younger folks who are interested in trying new things. However, sometimes I get a client who is less interested in that. I sometimes get clients who are extremely corporate, so I have to pull myself in a bit as they aren’t interested at all in cool and crazy designs. I don’t bore them to death with my design, but I will make sure there is focus on what needs focus.
  • Many times we can get caught up in ourselves and what we want, but it has nothing to do with what we want, and everything to do with what the audience wants.
  • Many designers and owners believe a website’s sole purpose is to tell everyone about your product or service and why it’s completely awesome. Well, I beg to differ. A website is supposed to be an extension of your business and should be used to communicate with current customers as well as potential customers. Keep it consistent with your target market and make yourself available on your website.
  • Make sure you have a clear message on your site—if you sell several products try to highlight one. If you have several different services highlight one or highlight the reasons why people keep coming back; create a feeling. No matter the demographics of your audience, your website should be clear and consistent.
  • Aaron Rylaarsdam on 11 Jan 12
     
    I found this to be a great article about understanding who your target audience is when designing not only for personal purposes for my own business but also for the businesses that I design for.
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shared by topseoiteer on 20 Sep 24 - No Cached
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shared by topseoiteer on 20 Sep 24 - No Cached
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shared by topseoiteer on 20 Sep 24 - No Cached
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olafyang

Games at UNITY - 2 views

The topic of computer games is very often at the epicenter of many discussions. Today, games are a kind of art that has a branched classification and various horizontal and vertical depressions, li...

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started by olafyang on 28 Nov 21 no follow-up yet
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shared by aqedigitalusa on 17 Mar 25 - No Cached
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shared by aqedigitalusa on 27 Mar 25 - No Cached
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