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Writing effective text for the Web is more than just stringing words together and hoping for the best. It goes beyond just conveying information. If you really want to capture the interest and engagement of your users and members, the text needs to do much more. Ideally, you want your writing to:attract their attentiongrab their interestpull them into the contentadd real value to their workmake then want to register or return, andincrease their sense of trust in your community.

If you are blogging with your students, or you are thinking of blogging with your students, I encourage you to not think of blogs as a writing assignment, but instead to look at them as conversations. Conversations that can give you both feedback about a lesson, or continue a conversation well after a lesson has ended. Blogging brings a new dimension to the classroom. You cannot blog and not change the structure of your classroom.

A new open-source social networking software gains its power to be used in schools and other organizations. University of Brighton was the first to introduce Elgg, a social network to help teachers in their interaction with children and use social networks like MySpace, blogs and document.write(MLnkMk('=b!isfg>#iuuq;00efm/jdjp/vt#!!ubshfu>#`cmbol#?Efm/jdjp/vt=0b?'))Del.icio.us feeds for educational purposes. If earlier, the access to these sites were seen as a an obstacle and were banned, now many teachers see it a helpful tool as this attracts great interest among teenagers. Every participant taking part in the project will have a blog with profile page, and have an opportunity to share photos, ideas and communicate with friends in online communities.