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Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, "why should our business use social media?", is now being replaced with, "how can our business grow with social media marketing?". As a social media marketer, this makes me very excited. What doesn't make me excited is how many businesses are still trying to market on social media without a documented strategy In this post, you will learn effective social media marketing strategy Audit YourCurrent Social Presence Before you strategize about where you are headed, take a quick look at where you are. A few areas to consider when auditing your business's social media presence are: Which networks are you currently active on Are your networks optimized (photo and cover images, bio, URL, etc.) Which networks are currently bringing you the most value How do your profiles compare to your competitors' profiles Create ASocial Media Mission Statement Your social media mission statement will drive your future actions, so make sure you put some thought info it. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keep in mind your ideal customer when trying to create this statement. If it doesn't align with your mission statement, forget about it. Businesses that post randomly without a guiding mission will fail. People follow experts, not generalists. Identify KeySuccess Metrics How will you determine if your social media marketing efforts are successful? I am not just talking about gaining more followers, I am talking about making money. After all, it is hard to rationalize spending time and money on something that isn't improving the bottom line. A few metrics to consider measuring are: Conversion Rate Time Spent on Website Reach Brand Mentions Sentiment Total Shares Create andCurate Engaging Content Sadly, many businesses jump straight to this step. Hopefully, this post has ma

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"Changes in PowerArchiver 2010: New Zip Engine: * Multicore compression support - 4x faster than single threaded engines. Support for dual core, quad core and i7 computers for nearly up to 4x speed improvement over competing utilities that do not have multicore zip support (WinZip, WinRar). Multicore compression is supported for deflate and LZMA methods. * Support for WinZip 11 and 12 formats. Full support for LZMA, PPMd, WavPack and BZIP2 compression methods for full compatibility with WinZip 11 and partial compatibility with WinZip 12. * Unicode support. PowerArchiver 2010 supports Unicode zip standards, compatible with all major archivers that support unicode. Windows 7 support: * Full Windows 7 support. First on the market with support for latest operating system from Microsoft. PowerArchiver supports jump lists, taskbar progress and taskbar icon overlays. Check for more info at PowerArchiver Blog entry.. * Skinning support with DirectSkin 6.0. First application with latest DirectSkin 6.0 engine for skinning support of Windows 7 (32bit only). PA Shell Extensions 2.0: * Added Extract MRU shell extensions. * Added Compress to MRU zip shell extensions. * Added FTP profiles in shell extension, directly ftp from shell. Backup Improvements: * Moved backup to standalone application for easier handling, faster load times. * You can add multiple folders in backup file list. * Considerably faster zip backup when handling 10,000+ files. * Better info on files/folders in file list (number/size). * Fixed major issue with 7-Zip backups and larger number of files. And much more... * Interface improvements in Modern interface - faster and better looking. * Interface improvements in Classic interface - more MRU's, more usable. * New Add window in main PowerArchiver, most usable options are now shown on first screen. * You can now select multiple folders in all folder selection windows (backup, tools, etc). * Optimized 7-Zip's Optimized compression - Ultra and Max feature stronge

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Like most of your colleagues, you finally have a website for your business . But, basically, you consider it as a simple showcase , saying to yourself " if ever someone is looking for us and wants to contact us, they just have to go to our site ". Yes, but here it is, to contact you or look for you, you must first... know you or find you! We remind you, one of the first steps to initiate the digitalization of your business is to build a website and optimize it . Let's take a look at the elements that make a website effective

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