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Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, "why should our business use social media?", is now being replaced with, "how can our business grow with social media marketing?". As a social media marketer, this makes me very excited. What doesn't make me excited is how many businesses are still trying to market on social media without a documented strategy In this post, you will learn effective social media marketing strategy Audit YourCurrent Social Presence Before you strategize about where you are headed, take a quick look at where you are. A few areas to consider when auditing your business's social media presence are: Which networks are you currently active on Are your networks optimized (photo and cover images, bio, URL, etc.) Which networks are currently bringing you the most value How do your profiles compare to your competitors' profiles Create ASocial Media Mission Statement Your social media mission statement will drive your future actions, so make sure you put some thought info it. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keep in mind your ideal customer when trying to create this statement. If it doesn't align with your mission statement, forget about it. Businesses that post randomly without a guiding mission will fail. People follow experts, not generalists. Identify KeySuccess Metrics How will you determine if your social media marketing efforts are successful? I am not just talking about gaining more followers, I am talking about making money. After all, it is hard to rationalize spending time and money on something that isn't improving the bottom line. A few metrics to consider measuring are: Conversion Rate Time Spent on Website Reach Brand Mentions Sentiment Total Shares Create andCurate Engaging Content Sadly, many businesses jump straight to this step. Hopefully, this post has ma