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What is Cloud Sourcing?

Yet another buzz word in IT. The emergence of hundreds of “cloud” vendors is causing enterprises to consider how and when to do “Cloud Sourcing”. There are probably 2 distinct categories of cloud services in a relatively mature state today (and more categories emerging rapidly).

ackups/archival and music sharing.

Das Update beinhaltet neue Dienste in allen ueblicherweise beinhalteten Kategorien von Media Management ueber Business Networking bis zu den Werbenetzwerken. Deutlich vertreten sind die Trendthemen erweiterten Targetings, Behavioural Targeting und Retargeting, sowie Conversational Marketing.

Speziell fuer die Werbung in Social Media Diensten gibt es neue spezialisierte Anbieter und auch hier sind die In Text Formate vertreten. Besonders interessant im Kontext des Social Networking und Participatory Media Trends ist der Service Klout, der sich selbst als Personal Analytics beschreibt und im eMedia Blog vorgestellt wurde. Mit diesem Service koennen Individuen ihre eigenen Staerken oder Staerke im Social Web analysieren und sich als Influencer sowie potentielle Partner im Social Media Marketing platzieren.

Unter Online Marktforschung sind neue Anwendungen und Tools fuer Online Umfragen und Web Analytics gelistet als auch Business Intelligence Anwendungen und Information Management. Fuer Social Media Research gibt es Monitoring als auch Application und Media Tracking Services. Abermals stark praesent sind spezielle Twitter Anwendungen zum Auffinden spezieller Informationen oder potentieller Partner sowie Monitoring und Analyse Tools.

Zoho Discussions Brings Community Functionby Bill Ives September 30, 2009 at 3:53 am · Filed under Web 2.0 I have been writing about a number of community platforms recently. So I was interested to see Zoho Discussions. It allows businesses and organizations to create internal and external communities. A number of communities see customer service as a prime use case. This is also the situation with Zoho Discussions. Zoho points out that organizations can improve their support experience through customer support forums, conduct customer research and get insights on preferences with product idea boards, and create intranet discussion forums for internal conversations. Raju Vegesna, the Zoho evangelist I have spoken to several times said that with Zoho Discussions organizations can, ”create a natural spot where customers gather to exchange ideas and experiences, support each other and provide feedback to the company. For example, Zoho Discussions has been powering our own Community site, forums.zoho.com, that we use to stay in close contact with customers, partners and our own teams. So, we’ve seen how effective this form of interaction can be.” This fits with my recent suggested definition of enterprise 2.0 as applications where business value is determined through the contributions of participants. Zoho Discussions provides familiar social networking features such as profiles, integrated chat, private messages among users, user labels and more. Content stored in communities created with Zoho Discussions can be found through the integrated advanced search, custom organization as well as RSS/Secure RSS subscription options and SEO. Zoho Discussions allows businesses to remain in control of their brand and the user experience they provide to customers through custom URLs, branding options and elements, customizable look and feel, even including full rebranding (white labeling) options.  The topic administration allows community moderators to manage the lifecycle of posts and discussions. For example, depending on the topics enabled, community users will be able to vote on an idea or select the most popular solution for a problem. Zoho Discussions provides a WYSIWYG editor, threaded conversations, drafts, previews and more. Administration features provide fine grained access controls, auto spam, community-marked content, and user management. I think this is a nice addition to the Zoho family of tools. A video tour of Zoho Discussions is available.