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Helen Baxter

Enterprise Web 2.0 :: Web 2.0 Re-examined: Part 2 - What is Web 2.0? - 1 views

  • What Is Web 2.0? Web 2.0 is the next evolution of the web that has a new usage paradigm as well as a new technology paradigm. The former is characterized by “architecture of participation” and the latter is characterized by “architecture of partition”. The “Consumer-centric” View Causes Confusion There is no doubt that the “web 2.0” phenomenon is ignited by the success of consumer websites like MySpace, YouTube and Flickr.  From these consumer website, analysts established “social networking” via the network effect as a key feature of web 2.0. Though it is possible that enterprise oriented social computing applications may emerge to address specific enterprise concerns, it is not clear how social networking can change enterprise IT on a more fundamental level. Analysts further characterized “Architecture of Participation” as another key element of web 2.0, as evident from YouTube and Flickr. Similarly it is unclear whether/how “architecture of participation” would impact enterprise IT mission. Enterprise IT’s mission is simple: to enable and facilitate the interaction and integration of IT systems and people. There is no doubt that web 2.0 applications like blogs and wikis based on “architecture of participation” can be useful to enterprises, but is there anything beyond blogs and wikis? The key technology behind most consumer web 2.0 websites, Ajax, is not new. The popular “mashup” concept sounds new but in reality is based on what has been built into the browser for many years. The “consumer-centric” perspective limits how we look at the technology aspect of web 2.0 and leads to the conclusion that web 2.0 involves no technology advancement. Further, “architecture of participation”, “social networking” and “harness the collective intelligence” are all usage patterns. They do not relate to technology. In fact, they can be supported well on web 1.0 technologies; reinforcing the common belief that web 2.0 has no technology foundation but rather a buzzword created by marketers.  The Differences between Web 1.0 and Web 2.0 Tim O’Reilly observed the differences between web 1.0 and web 2.0 from a consumer perspective in his original essay: Web 1.0   Web 2.0 DoubleClick --> Google AdSense Ofoto --> Flickr Akamai --> BitTorrent mp3.com --> Napster Britannica Online --> Wikipedia personal websites --> blogging evite --> upcoming.org and EVDB domain name speculation --> search engine optimization page views --> cost per click screen scraping --> web services publishing --> participation content management systems --> wikis directories (taxonomy) --> tagging ("folksonomy") stickiness --> syndicationFrom Consumer Web 1.0 to Consumer Web 2.0    From an enterprise perspective, web 2.0 introduces a very different set of changes:  Web 1.0   Web 2.0 Browser --> Application Client Container HTML --> Declarative application markup HTTP(pull, unreliable) --> Push, pub/sub, reliable Application Server --> Mashup Server Appilcation Integration --> Enterprise Mashup/SOA Press release --> Corporate blogs Packaged software --> On demand/Saas Close source --> Open source Top down (dictatorship) --> Bottom up (democracy) Superbowl Ad/TV --> Google AdFrom Enterprise Web 1.0 to Enterprise Web 2.0 The Two Pillars: Consumer Web 2.0 and Enterprise Web 2.0 Web 2.0 has two pillars: consumer web 2.0 and enterprise web 2.0. These two do overlap, in particular, in the area of social computing. Consumer web 2.0 and enterprise web 2.0 have different characteristics, as shown below: Consumer Web 1.0   Enterprise Web 2.0 Architecture of Participation Architecture of Partition Social networking On Demand computing/SaaS Harness collective intelligence Enterprise social computing HTML Mashup Enterprise mashup Rich User Experience Rich User Experience The Web As Platform The Web As PlatformKey Characteristics of Consumer Web 2.0 and Enterprise Web 2.0 The technology paradigm shifts with web 2.0 brings tremendous, tangible and measurable ROI to corporate IT. Further, the new possibilities enabled by web 2.0 such as social computing are bringing corporate IT to new horizons.
Thieme Hennis

Rapleaf - Data and People Lookup - 0 views

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    rating tools and mechanisms
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    Rapleaf provides search services that find information about people on the social web, on behalf of businesses and consumers. Top retailers, telcos, political organizations, hotel chains, social networks, and other consumer facing companies use Rapleaf's services to gain insight about their consumers and improve their consumers' experience. Consumers use Rapleaf's services to discover, manage, and control their online information.
KELLY147

Direct to Consumer Software (D2C) - We Sell Best Practices - 1 views

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    PEPUPSALES's Direct to Consumer (D2C) model integrates seamlessly with your website to provide an easy and effective way for you to sell your products online. Direct-to-consumer marketing is when a company markets its product or service directly to their consumers
pato pato

"Folksonomies" - a New Viral Marketing Tool - 0 views

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    A new consumer phenomenon is called \"tagging\" or \"folksonomies\" (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
Neil O'Sullivan

Innovate Together Mail - 7 views

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    Some useful for upper Primary and Post-Primary classes and projects on Consumer Education
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    if you want best news like this. Or follow. Your article in here www.killdo.de.gg
mikhail-miguel

Neuroflash - Neuroflash allows its users to gain productivity by eliminating some time-... - 0 views

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    Neuroflash: Neuroflash allows its users to gain productivity by eliminating some time-consuming marketing tasks (neuroflash.com).
mikhail-miguel

Stratup.ai - Artificial Intelligence tool designed to aid entrepreneurs in generating u... - 0 views

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    Stratup.ai: Artificial Intelligence tool designed to aid entrepreneurs in generating unique and innovative startup ideas by analyzing market trends, consumer behavior, and industry gaps (stratup.ai). Stratup.ai: Tool designed to aid entrepreneurs in generating unique and innovative startup ideas by analyzing market trends, consumer behavior, and industry gaps (stratup.ai).
Janos Haits

3DLT | Home page - 12 views

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    3Dlt.com is a 3D printing template marketplace where professional designers, students, companies, and other organizations can sell their 3D printable designs online. Consumers can purchase these files and print them at home or online through our portal. See more at 3DLT.com
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    if you want best news like this. Or follow. Your article in here www.killdo.de.gg
John Onwuegbu

Adblock Plus: Mozilla warns on Memory issue on PCs using Firefox browser | Questechie - 4 views

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    Albeit, the amount of memory consumed may well increase no matter which browser you use, though Mozilla seems to be only one on the look out.
Janos Haits

Front Page News from Leading Sources - DailyMe.com - 16 views

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    DailyMe is changing the way news is read and delivered with its advanced personalized news experience that meets the needs of modern-day consumers by combining the best of journalism, technology, and community.
Janos Haits

Silk - 17 views

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    A new way to create and consume content. Structuring and visualizing your content is now as easy as writing it!
Janos Haits

Mashape | Your API Marketplace for Cloud Services - 6 views

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    One API marketplace. One unified way to access services. Cloud API Hub a place to consume, distribute and manage private and public APIs
Janos Haits

Filter The Flow | Undrip - 14 views

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    Undrip was born out of frustration. We love consuming media, but this experience is tiring rather than inspiring. Our social networks are noisy, and only getting worse -- it's a constant leakage of great content. Undrip stops that leaky faucet. What google did for the web -- surface the best and most relevant content -- we're doing for the social web.
Rohit Yadav

Google Drive's new pricing structure - 0 views

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    Google slashed the prices on its Google Drive product, making it more affordable for consumers, at least in the short run.
John Onwuegbu

Special Report: The Definitive Guide to #HashtagCampaigns | Questechie - 5 views

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    It represents a shift in the way consumers communicate with each other and about brands. So what does this mean for marketers?
John Onwuegbu

Special Report: 10 Tips for Creating Engaging Social Content | Questechie - 4 views

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    The technique involved is simple, choose a target through market analysis and segmentation, as well as understanding consumer behavior and showcase a product's value to the customer.
Janos Haits

doubleTwist - 4 views

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    Our vision is simple: to create a unifying media platform that enables consumers to organize and enjoy their music, photos and videos across all their home devices. We feel that just like you don't use a different browser for every web site you visit (Firefox to read the NY Times, IE to stream Hulu, Chrome to browse YouTube, etc) you shouldn't have to use iTunes for Apple products, Nokia software for Nokia phones, Sony software for Sony products, etc. The typical household today has many such devices and there is a need for a simple and powerful software that connects them.
Janos Haits

Friendstat.us - 0 views

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    Friendstat.us helps you keep up with ALL your friend's content.\nTo be a little more specific, friendstat.us compiles your various social network streams into one simple person-based view. It then gives you a handful of tools to consume, analyze, and interact with all that content.
awqi zar

The Key To Making Free Music Services Work | paidContent - 3 views

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    Services like Spotify and YouTube are crucial tools in helping the music industry transition from the 20th-century distribution business of selling units, to the 21st-century paradigm of monetizing consumption. On-demand, access-based services will be the foundation stone of the 21st-century music business. Added to that, the majority of consumers simply have no appetite for paying for digital music, certainly not on a subscription basis.  Free and subsidized services are quite simply part of the future.
awqi zar

The Next Chapter in Online Content Discovery | Sachin Rekhi - 6 views

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    Over the past two decades we have seen an evolution in the way we discover the content we consume online. I wanted to chronicle this evolution as well as offer a better way to take advantage of the next chapter in content consumption. 
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