""I was standing in line in a coffee shop on campus, and noticed that many people these days are using smartphones," says Kayvon Beykpour, vice-president of Blackboard Mobile. "Students are doing all kinds of things with them: they're on Facebook, checking email, making phone calls. People were doing just about everything except interacting with the university, which we thought was a bit of a disconnect. There's so many things that, as a student, you need to do every day, whether it's registering for a course, or finding your way around campus, or checking the directory or athletics scores-and they're all traditionally different places. Why not create a really sophisticated, really elegant, and really beautiful app that brings all those different services together in one place, and makes it really usable for the student, for the faculty, for the tourist? And that's what our platform does.""
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