How To Connect Facebook To Twitter - 0 views
How To: Optimize For Conversion In Organic Search Results - 0 views
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SEO success - traditionally measured by target keyword rankings and traffic - should be measured by ROI instead
Online Reputation Management: The Basics - 0 views
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ORM is the process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback. You can think of it as a three-step process, although they may not always occur in this order:
Google Analytics Mega-Post: 23 Google Analytics Tips and Tweaks | Search Engine People ... - 0 views
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Great tips and tricks regarding lesser known Google Analytics features!
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Last year I did a large post over-viewing most useful Google Analytics tips and today I am presenting them as well as adding a number of more important hacks to compile one mega-post on Google Analytics tips and tricks:
5 Things You Need to Know About Social Media Marketing and PR - 0 views
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If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:
Keyword Optimization Tips - How to Reach the Top of Google - 0 views
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Keyword optimization is the simgle most important aspect of reaching the top of the search engine results. It's amazingly simple to do, but so many people miss the most important concepts.
Small business search engine optimization - 0 views
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Great post about the importance of content in a small biz SEO strategy
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anking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix... When it comes to simple SEO for your small business remember this math formula - Content+Competition+Customer = Conversion
Four Copywriting Techniques for Engaging Podcasts and Audio Presentations - 0 views
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Even though you're not producing written content, what you put down on paper before you record will make all the difference. Let's look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text.
Tracking Local Search Traffic with Analytics - 0 views
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The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.
Time To Manage Your Social Media - 0 views
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We always talk about how budgeting your time for web strategy development is as important if not more important than budgeting money. This is a great post on how you can manage your time most effectively.
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Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here's some simple steps you can take to manage your social media time more effectively:
How to Monitor Your Social Media Presence in 10 Minutes a Day - 0 views
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Great tips on budgeting time for your online reputation management
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Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time.
21 Tips to Earn Links and Tweets to Your Blog Post - 0 views
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Today, I'd like to cover how to make that single post you're composing more likely to earn the attention it deserves. Let's dive into the list
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Great tips on building content outposts so your content can spread organically
Video SEO Can Change Your Business - 0 views
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As you push traffic to your website and expand your brand name, you lose out if you don't use the power of online video. Video Search Engine Optimization (VSEO) is a vital and necessary component of a competitive website, and it's not as difficult to implement as you may think.
What the Tools Can Do - 0 views
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When considering the tools of social media and how they relate to your business communications needs, it's important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need.
Promoting Without Being "That Guy" - 0 views
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"Bring wine to the picnic." In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they'll be more likely to accept you.
Why Conversion Rates are Vastly More Important Than Increasing Traffic - 0 views
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Great points to focus on conversion rates rather than traffic.
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The most important point every online business needs to know is this: Conversions (how many people take the desired action - whether that is completing a purchase, gaining potential leads, or increasing a subscriber base) are more important by far than increasing traffic.
How to Create a Winning Content Strategy - 0 views
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Quit treating your website like a brochure! You can communicate to your visitors with video, audio, written word, and even in a conversational manner through blogs and discussion forums. If you have the option of communicating so clearly to your visitors … why aren't you?
YouTube - Total Immersion: TOPPS 3D LIVE trading cards - 0 views
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Baseball cards come alive
Google Search Now Supports Microformats and Adds "Rich Snippets" to Search Results - 0 views
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Today at Searchology, Google has launched a search results enhancement called "rich snippets" that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with sites such as LinkedIn). They will be adding more sites and categories over time.
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