14 killer tools to help you evaluate the user experience of your website.Excellent tools to help you figure out who your audience is, what they are doing, and most importantly - why they are leaving your website.
Here's a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!
But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action?
If you owned a real-life bricks-and-mortar store, this would be easy: You'd hear their objections. You'd be able to ask questions. You'd hear what they muttered as they headed for the door.
Capturing the voice-of-the-customer is more difficult with the web, but it can be done. Here are 14 free tools to get you started!
Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.
Dollars are a little tighter this year than last, so learning new ways to stretch marketing dollars is vital. Improving your landing pages so they convert more sales is a dynamite way to boost your Return on Investment (ROI).
Here are a few tips for making your landing pages more effective. The goal is to make your landing pages more persuasive, more focused, more complete -- and provide the testing feedback needed to measure the success of your efforts.
Although the general idea of uncluttering is powerful throughout the decision process, this testing theme has an especially powerful impact on improving visitor awareness. If visitors do not recognize quickly that you have something in which they might be interested, they will leave your site immediately. These short-timers are the ones who have "bounced" and not clicked on any other links from their original landing page. They represent a significant problem.
