Contents contributed and discussions participated by Andy Brudtkuhl - Web Strategy

11 Internet Marketing Skills That Must Be Second Nature - 0 views

www.conversationmarketing.com/...marketing-skills-11-things.htm

web strategy wsw internet marketing

shared by Andy Brudtkuhl on 29 Apr 09 - Cached

Andy Brudtkuhl on 29 Apr 09

There are certain skills that you must firmly grasp before you tell folks you're an internet marketer.

<div class="cArrow"> </div><div class="cContentInner">There are certain skills that you must firmly grasp before you tell folks you're an internet marketer.</div>

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Tracking Local Search Traffic with Analytics - 0 views

blumenthals.com/...-search-traffic-with-analytics

local analytics google web strategy

shared by Andy Brudtkuhl on 23 Apr 09 - Cached

Andy Brudtkuhl on 23 Apr 09

The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.

<div class="cArrow"> </div><div class="cContentInner">The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.</div>

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Small business search engine optimization - 0 views

www.ducttapemarketing.com/...the-simple-math-of-seo

web strategy seo content strategy

shared by Andy Brudtkuhl on 20 Apr 09 - Cached

Andy Brudtkuhl on 20 Apr 09

Great post about the importance of content in a small biz SEO strategy

<div class="cArrow"> </div><div class="cContentInner">Great post about the importance of content in a small biz SEO strategy</div>

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Andy Brudtkuhl on 20 Apr 09

anking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix... When it comes to simple SEO for your small business remember this math formula - Content+Competition+Customer = Conversion

<div class="cArrow"> </div><div class="cContentInner">anking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix... When it comes to simple SEO for your small business remember this math formula - Content+Competition+Customer = Conversion</div>

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5 Things You Need to Know About Social Media Marketing and PR - 0 views

www.pageonepr.com/...need-to-know-about-social.html

web strategy socialmedia

shared by Andy Brudtkuhl on 20 Apr 09 - Cached

Andy Brudtkuhl on 20 Apr 09

If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:

<div class="cArrow"> </div><div class="cContentInner">If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:</div>

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Four Copywriting Techniques for Engaging Podcasts and Audio Presentations - 0 views

www.copyblogger.com/audio-copywriting

web strategy content strategy

shared by Andy Brudtkuhl on 14 Apr 09 - Cached

Andy Brudtkuhl on 14 Apr 09

Even though you're not producing written content, what you put down on paper before you record will make all the difference. Let's look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text.

<div class="cArrow"> </div><div class="cContentInner">Even though you're not producing written content, what you put down on paper before you record will make all the difference. Let's look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text.</div>

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21 Tips to Earn Links and Tweets to Your Blog Post - 0 views

www.seomoz.org/...s-and-tweets-to-your-blog-post

web strategy content strategy

shared by Andy Brudtkuhl on 08 Apr 09 - Cached

Andy Brudtkuhl on 08 Apr 09

Today, I'd like to cover how to make that single post you're composing more likely to earn the attention it deserves. Let's dive into the list

<div class="cArrow"> </div><div class="cContentInner">Today, I'd like to cover how to make that single post you're composing more likely to earn the attention it deserves. Let's dive into the list</div>

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Andy Brudtkuhl on 08 Apr 09

Great tips on building content outposts so your content can spread organically

<div class="cArrow"> </div><div class="cContentInner">Great tips on building content outposts so your content can spread organically</div>

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Time To Manage Your Social Media - 0 views

www.socialmediatoday.com/...84164

web strategy socialmedia

shared by Andy Brudtkuhl on 08 Apr 09 - Cached

Andy Brudtkuhl on 08 Apr 09

We always talk about how budgeting your time for web strategy development is as important if not more important than budgeting money. This is a great post on how you can manage your time most effectively.

<div class="cArrow"> </div><div class="cContentInner">We always talk about how budgeting your time for web strategy development is as important if not more important than budgeting money. This is a great post on how you can manage your time most effectively.</div>

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Andy Brudtkuhl on 08 Apr 09

Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here's some simple steps you can take to manage your social media time more effectively:

<div class="cArrow"> </div><div class="cContentInner">Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here's some simple steps you can take to manage your social media time more effectively:</div>

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How to Monitor Your Social Media Presence in 10 Minutes a Day - 0 views

blog.hubspot.com/...sence-in-10-Minutes-a-Day.aspx

web strategy Twitter social monitoring ORm onlinereputationmanagement

shared by Andy Brudtkuhl on 08 Apr 09 - Cached

Andy Brudtkuhl on 08 Apr 09

Great tips on budgeting time for your online reputation management

<div class="cArrow"> </div><div class="cContentInner">Great tips on budgeting time for your online reputation management</div>

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Andy Brudtkuhl on 08 Apr 09

Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time.

<div class="cArrow"> </div><div class="cContentInner">Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time. </div>

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Google Local Search Glossary - 0 views

www.seobythesea.com/?p=510

web strategy local seo search

shared by Andy Brudtkuhl on 07 Apr 09 - Cached

Andy Brudtkuhl on 07 Apr 09

Great list of terms dealing with Google Local search results and local SEO

<div class="cArrow"> </div><div class="cContentInner">Great list of terms dealing with Google Local search results and local SEO</div>

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Andy Brudtkuhl on 07 Apr 09

A collection of terms and definitions from a number of Google's patent filings on Local Search (not everything discussed in these patent applications have been incorporated into Google Local search - but the interesting thing about many of these patent filings is exploring whether or not they may have been).

<div class="cArrow"> </div><div class="cContentInner">A collection of terms and definitions from a number of Google's patent filings on Local Search (not everything discussed in these patent applications have been incorporated into Google Local search - but the interesting thing about many of these patent filings is exploring whether or not they may have been). </div>

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The Local Search Ranking Factors: Ranking High in Google Maps and Yahoo Local - 0 views

www.davidmihm.com/l-search-ranking-factors.shtml

web strategy local seo search

shared by Andy Brudtkuhl on 07 Apr 09 - Cached

Andy Brudtkuhl on 07 Apr 09

An excellent post about localized search engine optimization and all the ways your small business can target local search. The items are prioritized so you know which to focus on first.

<div class="cArrow"> </div><div class="cContentInner">An excellent post about localized search engine optimization and all the ways your small business can target local search. The items are prioritized so you know which to focus on first.</div>

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Andy Brudtkuhl on 07 Apr 09

It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.

<div class="cArrow"> </div><div class="cContentInner">It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.</div>

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What the Tools Can Do - 0 views

www.chrisbrogan.com/what-the-tools-can-do

web strategy tools socialmedia

shared by Andy Brudtkuhl on 06 Apr 09 - Cached

Andy Brudtkuhl on 06 Apr 09

When considering the tools of social media and how they relate to your business communications needs, it's important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need.

<div class="cArrow"> </div><div class="cContentInner">When considering the tools of social media and how they relate to your business communications needs, it's important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need. </div>

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Video SEO Can Change Your Business - 0 views

www.entrepreneur.com/...article201052.html

web strategy video seo

shared by Andy Brudtkuhl on 06 Apr 09 - Cached

Andy Brudtkuhl on 06 Apr 09

As you push traffic to your website and expand your brand name, you lose out if you don't use the power of online video. Video Search Engine Optimization (VSEO) is a vital and necessary component of a competitive website, and it's not as difficult to implement as you may think.

<div class="cArrow"> </div><div class="cContentInner">As you push traffic to your website and expand your brand name, you lose out if you don't use the power of online video. Video Search Engine Optimization (VSEO) is a vital and necessary component of a competitive website, and it's not as difficult to implement as you may think.</div>

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Promoting Without Being "That Guy" - 0 views

www.chrisbrogan.com/omoting-without-being-that-guy

web strategy socialmedia marketing

shared by Andy Brudtkuhl on 02 Apr 09 - Cached

Andy Brudtkuhl on 02 Apr 09

"Bring wine to the picnic." In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they'll be more likely to accept you.

<div class="cArrow"> </div><div class="cContentInner">"Bring wine to the picnic." In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they'll be more likely to accept you. </div>

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Understanding Social Media Metrics: Basic Modeling - 0 views

leftthebox.com/...social-media-metrics-modeling

web strategy socialmedia roi internetmarketing

shared by Andy Brudtkuhl on 01 Apr 09 - Cached

Andy Brudtkuhl on 01 Apr 09

What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.

<div class="cArrow"> </div><div class="cContentInner">What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.</div>

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Why Conversion Rates are Vastly More Important Than Increasing Traffic - 0 views

www.growmap.com/conversion-rates

web strategy conversion traffic

shared by Andy Brudtkuhl on 01 Apr 09 - Cached

Andy Brudtkuhl on 01 Apr 09

Great points to focus on conversion rates rather than traffic.

<div class="cArrow"> </div><div class="cContentInner">Great points to focus on conversion rates rather than traffic.</div>

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Andy Brudtkuhl on 01 Apr 09

The most important point every online business needs to know is this: Conversions (how many people take the desired action - whether that is completing a purchase, gaining potential leads, or increasing a subscriber base) are more important by far than increasing traffic.

<div class="cArrow"> </div><div class="cContentInner">The most important point every online business needs to know is this: Conversions (how many people take the desired action - whether that is completing a purchase, gaining potential leads, or increasing a subscriber base) are more important by far than increasing traffic.</div>

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How to Create a Winning Content Strategy - 0 views

mastermindshare.wordpress.com/...ate-a-winning-content-strategy

web strategy content strategy

shared by Andy Brudtkuhl on 01 Apr 09 - Cached

Andy Brudtkuhl on 01 Apr 09

Quit treating your website like a brochure! You can communicate to your visitors with video, audio, written word, and even in a conversational manner through blogs and discussion forums. If you have the option of communicating so clearly to your visitors … why aren't you?

<div class="cArrow"> </div><div class="cContentInner">Quit treating your website like a brochure! You can communicate to your visitors with video, audio, written word, and even in a conversational manner through blogs and discussion forums. If you have the option of communicating so clearly to your visitors … why aren't you?</div>

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Yahoo Sideline: An Open Source Desktop Twitter Keyword Monitor - 0 views

mashable.com/...yahoo-sideline

getanewbrowser twitter onlinereputationmanagement ORM

shared by Andy Brudtkuhl on 31 Mar 09 - Cached

Andy Brudtkuhl on 31 Mar 09

Sideline, announced on the Yahoo user interface blog, is a desktop application that displays real-time mentions of specific keywords, brands, or names. It is capable of custom search groups, advanced queries, and refreshes the application with new mentions automatically. How does it do this? It pulls keyword mentions from Twitter, of course!

<div class="cArrow"> </div><div class="cContentInner">Sideline, announced on the Yahoo user interface blog, is a desktop application that displays real-time mentions of specific keywords, brands, or names. It is capable of custom search groups, advanced queries, and refreshes the application with new mentions automatically. How does it do this? It pulls keyword mentions from Twitter, of course!</div>

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3 Keys to a Successful Web Presence - 0 views

searchenginewatch.com/3633239

web strategy

shared by Andy Brudtkuhl on 31 Mar 09 - Cached

Andy Brudtkuhl on 31 Mar 09

There are three basic rules that you need to follow to have a successful Web presence: 1. Brand matters. 2. Usability matters. 3. Search engine optimization matters.

<div class="cArrow"> </div><div class="cContentInner">There are three basic rules that you need to follow to have a successful Web presence: 1. Brand matters. 2. Usability matters. 3. Search engine optimization matters. </div>

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Future of PR: When Agencies Represent Communities -Not Brands - 0 views

www.web-strategist.com/...present-communities-not-brands

getanewbrowser web strategy community

shared by Andy Brudtkuhl on 30 Mar 09 - Cached

Andy Brudtkuhl on 30 Mar 09

With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers -rather than brands.

<div class="cArrow"> </div><div class="cContentInner">With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers -rather than brands.</div>

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Local Search SEO - 0 views

www.emarketingmatador.com/local-seo

web strategy local seo

shared by Andy Brudtkuhl on 26 Mar 09 - Cached

Andy Brudtkuhl on 26 Mar 09

Great tips on Local SEO for niche and small biz. Good copy goes a long way for local SEO but so are inbound links...

<div class="cArrow"> </div><div class="cContentInner">Great tips on Local SEO for niche and small biz. Good copy goes a long way for local SEO but so are inbound links...</div>

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Andy Brudtkuhl on 26 Mar 09

I know this Local SEO guides have been written many times by others, so I'll try to cover it well enough so readers don't feel the need to read more Local SEO tips and waste more time.

<div class="cArrow"> </div><div class="cContentInner">I know this Local SEO guides have been written many times by others, so I'll try to cover it well enough so readers don't feel the need to read more Local SEO tips and waste more time. </div>

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