I know most of you will not agree with the title of this post. Yep spamming definitely is not a cool idea if you want to succeed in internet marketing. But let me introduce the new meaning of SPAM.
With floods of e-mail arriving every hour, most people are ruthless about deleting anything they even suspect won't interest them. Not only that, they're also just as likely to report unwanted e-mails as spam as they are to delete them. So if you're not writing compelling subject lines that get the e-mails opened, all your hard work is lost.
Here are five tips for writing effective e-mail subject lines that can easily double the open (and click-through) rates on your next e-mail.
If you've read this post thus-far, you know that Target can join feedback loops (though not for Gmail) and clean its list, which it's already doing. It can also look into optimizing its HTML design for "images off."
Beyond this, Target can also:
1. Become authenticated
2. Segment non-responders and market less frequently
3. Segment non-responders and attempt to re-activate them through a "win-back" email, otherwise remove them from the list