Well, you can't specifically track the exact position of the keyword that was clicked like you can do with AdWords. But it is possible to determine the page he was on. A ranking tool can tell you over and over again that a certain keyword is around position 15 in Google while Google Analytics claims he is on page 1 (position 1 to 10). This effect can come from 'personalized search' or 'local results' that can influence the Google rankings dramatically. People see other results than you see with your ranking tools. And therefore you need Google Analytics to do the real ranking.
The first thing clients say to me when requesting SEO is invariably centered around rankings. "I want to be position so and so, for such and such a keyword." And I am certain that this is a situation familiar to many of you providing SEO services. However, search isn't always about ranking. And rankings aren't an overnight success story - they take time to achieve. In the meantime there need to be other indicators of success. There are a range of metrics possible to use to act as such indicators, many of which are key to gauging small business SEM success. Ranking high for "xyz" may deliver huge volume of visitors, but not sales. On the other hand, capturing niche rankings for "uvwxyz" and "abcdefg" may deliver less traffic, but actually better sales, not to mention may be easier to achieve in a shorter lead time.
An excellent post about localized search engine optimization and all the ways your small business can target local search. The items are prioritized so you know which to focus on first.
It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.
Google's about to make search engine optimization (SEO) into marketing, for good. How? They've been slowly adding user behavior to their ranking algorithm. Bet on far bigger changes after January 1st.
If you ask Matt Cutts what big SEO changes are coming up he will tell you "make great content" and so on...never wanting to reveal the weaknesses of their search algorithms. Eric Schmidt, on the other hand, is frequently talking to media and investors with intent of pushing Google's agendas and all the exciting stuff that is coming out. In the last 6 months Mr. Schmidt has made a couple quotes that smart SEOs should incorporate into their optimization strategies - one on brands [15], and another on word relationships [16
Though written to solve this "duplicate content" issue specifically for Wordpress (including a plugin to do this automatically for you) the basic jist of using noindex tags in your CMS everywhere BUT the main article page to prevent duplicate content from diminishing your page rank and diluting your website is an excellent point.
You typically have to create some number of social interactions to leave the trail of signals of quality to make Google want to trust a site enough to put it in front of a large traffic stream, especially if you are starting a brand new site and are trying to operate within Google's guidelines. As Bob Massa says "search engines follow people."
There are two points in this post that I want to emphasize... First off SEO is an ongoing process. There isn't a magic trick that pushes your site to the top of rankings. It takes work.. Rinse & Repeat. Analyze & Tweak.
Secondly there is a great point that if you hire an SEO expert you will get your site in front of the thousand other relevant people in your niche. This is very hard and takes a lot of work. So, you should create Outposts. Creating outposts is part of a content marketing strategy where you distribute your content among various networks to build up multiple sources of traffic... Great quote from Bob Massa explains it perfect!
I can definitely recommend this webinar if you are interested in picking up some good, useful information on SEO and link building with many methods to improve page ranking and popularity, both on a domain and on an individual page as well.
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