Measuring & Selling the Value of SEO for Public Relations - 0 views
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Andy Brudtkuhl on 13 May 09Start with goals for well defined outcomes
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Andy Brudtkuhl on 13 May 09Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it's important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news & PR content at regular intervals can demonstrate the effect of content promotion and link building.