What does this say about SMB's and social media? This piece says, that SMB's are: "Still feeling their way into social media..." Interesting. What's your take?
This is probably a good reason why everyone displaced from a marketing or PR job is now a social media expert :) because they're trying to help SMB's learn how to make this work for themselves. We're seeing great results with businesses we work with but those all take a "long term approach" and realize that seeing results takes a "cultural shift" not a new set of tools.