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I would consider this especially if you don't have much time or knowledge in the world of SEO and "becoming organically findable on the web"

This simple plugin lets you optimize your landing pages (as posts or pages) using the Google Website Optimizer without needing to edit the HTML code of the theme.

ORM is the process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback. You can think of it as a three-step process, although they may not always occur in this order:

Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant. Here I'll describe three scenarios and hopefully help companies avoid the unfortunate expense of sabotaging their own SEO investment.

Think local. Depending upon who you listen to, somewhere between 20% and 40% of all searches have a local component-a place name, or some other inferred geographic qualifier. So, what's your catchment area, what are the towns, villages, locations, urban areas, landmarks, counties, states, and even countries that you're looking to serve? Add those to your list too

The study found that local search - the practice of using online search tools to find local businesses, products, or services - grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall core US web searches grew at a much smaller rate of 21% year-over-year, nearing 137 billion searches by the end of 2008.

While some put a lot of stock into websites such as these, I would encourage you to not do so. As they may offer one point of reference to figure out the worth of a website you own, are selling, or would like to buy, they should just be one of many other statistical references to gather data from. If nothing else, they offer a form of entertainment, and you can grab a nifty website badge from some of them to impress your friends and co-workers.

Great points to focus on conversion rates rather than traffic.

The most important point every online business needs to know is this: Conversions (how many people take the desired action - whether that is completing a purchase, gaining potential leads, or increasing a subscriber base) are more important by far than increasing traffic.

Sideline, announced on the Yahoo user interface blog, is a desktop application that displays real-time mentions of specific keywords, brands, or names. It is capable of custom search groups, advanced queries, and refreshes the application with new mentions automatically. How does it do this? It pulls keyword mentions from Twitter, of course!

An excellent post about localized search engine optimization and all the ways your small business can target local search. The items are prioritized so you know which to focus on first.

It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.

Great list of terms dealing with Google Local search results and local SEO

A collection of terms and definitions from a number of Google's patent filings on Local Search (not everything discussed in these patent applications have been incorporated into Google Local search - but the interesting thing about many of these patent filings is exploring whether or not they may have been).

Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn't so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis hard to deny. Local search results don't play into this scheme. They have variables such as size of the map, and definition of a region's center that combine with trust, a citation, or sometimes what I call "sureness factors" to determine what businesses should be recommended.

I bought a local night club and needed some clever marketing to bring in the business. One of the best ways to invite new customers is to hold a special event and make it a big deal. The problem is the advertising cost that can choke out your profits from overspending or going the wrong direction. The YepText reviews offered a solution to get my lounge jamming almost every night of the week.

If you run an ecommerce site or have clients that do so, this is a great resource for analyzing and configuring your landing pages based on the motivation of the customer.

Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.

Jeb makes a great case for developing a web strategy for your business - and provides a seven step strategic plan that should work for you. I'm glad he mentioned something we are always preaching - "Analytics or Tweak and Repeat". Once you implement your strategy you should always be tracking it and honing it.

Is your business struggling to survive in the current economic environment? Are you seeing your cash reserves dwindle as new business drys up? Even if you are doing well I have the same advice- Use the web to save and grow your business.

Search Marketing investment is a staple of an effective web strategy and the "build it and they will come" strategy does not work. No matter how good your product, content, or website is - they will not come unless you invest in your SEM web strategy.

It appears a large proportion of small business owners are still stuck in the "build it and they will come" mentality. The study highlights that most small businesses have developed websites, but have done little more to enhance their online business presence. According to the report, over 59% of small business owners who own websites don't use paid search marketing, and of those, a whopping 90% have never tried it.

A great guide on trying to get more user interaction with your blog or website. Comments are the first and easiest way to start a discussion... Discussions with your community are KEY to an effective web strategy.

But even when your blog software hands you all your commenting capabilities, there are other things you can and should do to get people to comment. So here it is: the 7 step guide to getting more comments.

Bulk follow on Twitter by keywords. BE CAREFUL - only 200-250 a day or you'll be suspended.