The Science Behind Those Obama Campaign E-Mails - Businessweek - 0 views
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Anyone who shared an address with the campaign soon started receiving messages from Barack Obama with subject lines such as “Join me for dinner?” “It’s officially over,” “It doesn’t have to be this way,” or just “Wow.”
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Most of the $690 million Obama raised online came from fundraising e-mails
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But they worked.
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