every visitor to our website was an opportunity
How Obama Raised $60 Million by Running a Simple Experiment | The Optimizely Blog - 0 views
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We tried four buttons and six different media (three i
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mages and three videos).
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The Science Behind Those Obama Campaign E-Mails - Businessweek - 0 views
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Anyone who shared an address with the campaign soon started receiving messages from Barack Obama with subject lines such as “Join me for dinner?” “It’s officially over,” “It doesn’t have to be this way,” or just “Wow.”
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Most of the $690 million Obama raised online came from fundraising e-mails
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But they worked.
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Building websites with science « Code as Craft - 0 views
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Unfortunately, people often disagree about whether something’s a good idea—everybody has an opinion and without any data there’s no way to escape the realm of pure opinion
Lessons Learned: The one line split-test, or how to A/B all the time - 0 views
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