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The selection of the fonts, size, line-spacing, letter-spacing etc. are the parts of typography. Typography being the first impression, business solutions requires typography that conveys the exact message rather distracting the readers with unpleasant font face. Every aspect of the website design, be it its readability, length of the article, user experience etc. together makes a business solution convincing.

"While HTML5 has a bunch of semantic elements, including new ones like and , sometimes there just isn't an element with the right meaning. What we want are ways to extend what we've got, to add extra semantics that are machine-readable - data that a browser, script, or robot can use."