Gamification - A New Marketing Strategy for Broader Customer Outreach - 0 views
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Biztech Consultancy on 28 Aug 15The term gamification for businesses simply means creating a gaming strategy that involves platforms/resources like websites, online community etc. for motivating target audience to engage with the brand for better business opportunities. The gamification strategy needs to be designed perfectly for boosting ROI through out of the box gaming techniques. The integrated game methodology triggers active participation of customers resulting in customer loyalty.