WebAIM: Appropriate use of alternative text - 0 views
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It is read by screen readers in place of images allowing the content and function of the image to be accessible to those with visual or certain cognitive disabilities. It is displayed in place of the image in user agents (browsers) that don't support the display of images or when the user has chosen not to view images. It provides a semantic meaning and description to images which can be read by search engines or be used to later determine the content of the image from page context alone.
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The first step when determining appropriate alternative text for an image is to decide if the image presents content and if the image has a function. In most cases, an image will only have a function if it is contained within a link.
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NOT use the phrases "image of ..." or "graphic of ..." to describe the image.
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