WebAIM: Alternative Text - 0 views
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Alternative text should not: be redundant (be the same as adjacent or body text). use the phrases "image of…" or "graphic of…".
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Identifying the logo as actually being a logo (alt="Acme Company Logo") is not typically necessary.
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If the fact that an image is a photograph or illustration, etc. is important content, it may be useful to include this in alternative text.
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