Rogers diffusion researc:& diffusion traditions - 3 views

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  #1 Lisa Durff on 16 Jun 11

   

  Week 2 Notes EDUC8841
  8 main types of diffusion research:
  1. Early knowledge about innovation
  2. Rate of adoption into the social system
  3. Innovativeness
  4. Opinion Leadership
  5. Diffusion networds
  6. Rate of adoption across social systems
  7. Communication channel usage
  8. Consequences of innovation
  (Rogers, 2003, p.94-100)
  Major diffusion traditions:
  * Anthropology
  * Early sociology
  * Rural sociology
  * Education
  * Public Health/Medical sociology
  * Communication
  * Marketing
  * Geography
  * General sociology
  (Rogers, 2003, p.101)

   

  <div class="cArrow"> </div><div class="cContentInner">Week 2 Notes EDUC8841 <br /> 8 main types of diffusion research: <br /> 1. Early knowledge about innovation <br /> 2. Rate of adoption into the social system <br /> 3. Innovativeness <br /> 4. Opinion Leadership <br /> 5. Diffusion networds <br /> 6. Rate of adoption across social systems <br /> 7. Communication channel usage <br /> 8. Consequences of innovation <br /> (Rogers, 2003, p.94-100) <br /> Major diffusion traditions: <br /> * Anthropology <br /> * Early sociology <br /> * Rural sociology <br /> * Education <br /> * Public Health/Medical sociology <br /> * Communication <br /> * Marketing <br /> * Geography <br /> * General sociology <br /> (Rogers, 2003, p.101)</div>

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• 
  #2 Lisa Durff on 16 Jun 11

   

  Nature vs Nurture -> Identical Strangers
  http://www.npr.org/player/v2/mediaPlayer.html?action=1&t=1&islist=false&id=15629096&m=15636545
  
  Isn't this so very unethical! But they make an interesting point, that environmental influences make us who we are in conjunction with what nature has given us. We will never know what we could have been had our influences been different, whether we are a product of a multiple birth or not. "Support a human fully, then they can become who they really are" says the doctor in this interview. Is he not referring to self-actualization, described by Maslow.

   

  <div class="cArrow"> </div><div class="cContentInner">Nature vs Nurture -> Identical Strangers <br /> <a href="http://www.npr.org/player/v2/mediaPlayer.html?action=1&t=1&islist=false&id=15629096&m=15636545" rel="nofollow" target="_blank">http://www.npr.org/player/v2/mediaPlayer.html?action=1&t=1&islist=false&id=15629096&m=15636545</a> <br /> <br /> Isn't this so very unethical! But they make an interesting point, that environmental influences make us who we are in conjunction with what nature has given us. We will never know what we could have been had our influences been different, whether we are a product of a multiple birth or not. "Support a human fully, then they can become who they really are" says the doctor in this interview. Is he not referring to self-actualization, described by Maslow.</div>

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• 
  #3 Lisa Durff on 18 Jun 11

   

  Week 2: Rubric for Defense of Innovation for Multimedia Presentation
  You identify and describe one innovation, including its potential use and benefit to your industry, as the topic of your course project. Consider 4 main elements that influence the spread of a new idea (the innovation, communication channels, time, and a social system) and your innovation's potential for success.
  You justified the selection of this innovation over the other two innovations you considered.
  You supported your selection of an innovation, citing one diffusion study on that innovation, with proper APA formatting for your citation and references.

   

  <div class="cArrow"> </div><div class="cContentInner">Week 2: Rubric for Defense of Innovation for Multimedia Presentation <br /> You identify and describe one innovation, including its potential use and benefit to your industry, as the topic of your course project. Consider 4 main elements that influence the spread of a new idea (the innovation, communication channels, time, and a social system) and your innovation's potential for success. <br /> You justified the selection of this innovation over the other two innovations you considered. <br /> You supported your selection of an innovation, citing one diffusion study on that innovation, with proper APA formatting for your citation and references.</div>

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