Add in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster. The Social Enterprise as defined by Salesforce.com, heavily promoted at their DreamForce event last month in San Francisco, capitalizes on these factors which are critical for any CRM system to succeed.

Add in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster. The Social Enterprise as defined by Salesforce.com, heavily promoted at their DreamForce event last month in San Francisco, capitalizes on these factors which are critical for any CRM system to succeed.

Pentaho, for instance, is one of this year’s rookies. It had been knocking on the door for a year or two and received an honorable mention last year. It needed to increase its overall sales figures to be cited by Gartner, a requirement it satisfied this year.