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cezarovidiu

BI Brief - Four Legs of a Successful Business Intelligence (BI) Project Team - 0 views

www.athena-solutions.com/...april03.html

BI project DW

shared by cezarovidiu on 27 Feb 13 - Cached
  • 1. Project Sponsorship and Governance 2. Project Management 3. Development Team (Core Team) 4. Extended Project Team
  • 1. Project Sponsorship and Governance IT and the business should form a BI steering committee to sponsor and govern design, development, deployment, and ongoing support. It needs both the CIO and a business executive, such as CFO, COO, or a senior VP of marketing/sales to commit budget, time, and resources. The business sponsor needs the project to succeed. The CIO is committed to what is being built and how.
  • 2. Project Management Project management includes managing daily tasks, reporting status, and communicating to the extended project team, steering committee, and affected business users. The project management team needs extensive business knowledge, BI expertise, DW architecture background, and people management, project management, and communications skills. The project management team includes three functions or members: Project development manager - Responsible for deliverables, managing team resources, monitoring tasks, reporting status, and communications. Requires a hands-on IT manager with a background in iterative development. Must understand the changes caused by this approach and the impact on the business, project resources, schedule and the trade-offs. Business advisor - Works within the sponsoring business organization. Responsible for the deliverables of the business resources on the project's extended team. Serves as the business advocate on the project team and the project advocate within the business community. Often, the business advocate is a project co-manager who defers to the IT project manager the daily IT tasks but oversees the budget and business deliverables. BI/DW project advisor - Has enough expertise with architectures and technologies to guides the project team on their use. Ensures that architecture, data models, databases, ETL code, and BI tools are all being used effectively and conform to best practices and standards.
  • ...2 more annotations...
  • 3. Development Team (Core Team) The core project team is divided into four sub-teams: Business requirements - This sub-team may have business people who understand IT systems, or IT people who understand the business. In either case, the team represents the business and their interests. They are responsible for gathering and prioritizing business needs; translating them into IT systems requirements; interacting with the business on the data quality and completeness; and ensuring the business provides feedback on how well the solutions generated meet their needs. BI architecture - Develops the overall BI architecture, selects the appropriate technology, creates the data models, maps the overall data workflow from source systems to BI analytics, and oversees the ETL and BI development teams from a technical perspective. ETL development - Receives the business and data requirements, as well as the target data models to be used by BI analytics. Develops the ETL code needed to gather data from the appropriate source systems into the BI databases. Often, a system analyst who is a expert in the source systems such as SAP is part of the team to provide knowledge of the data sources, customizations, and data quality. BI development - Create the reports or analytics that the business users will interact with to do their jobs. This is often a very iterative process and requires much interaction with the business users.
  • 4. Extended Project Team There are several functions required by the project team that are often accomplished through an "extended" team: Players - A group of business users are signed up to "play with" or test the BI analytics and reports as they are developed to provide feedback to the core development team. This is a virtual team that gets together at specific periods of the project but they are committed to this role during those periods. Testers - A group of resources are gathered, similarly to the virtual team above, to perform more extensive QA testing of the BI analytics, ETL processes, and overall systems testing. You may have project members test other members' work, such as the ETL team test the BI analytics and visa versa. Operators - IT operations is often separated from the development team but it is critical that they are involved from the beginning of the project to ensure that the systems are developed and deployed within your company's infrastructure. Key functions are database administration, systems administration, and networks. In addition, this extended team may also include help desk and training resources if they are usually provided outside of development.
cezarovidiu

Oracle BI Blog - EPM, Business Intelligence, and OBIEE: OBIEE 11g, Setup Client DSN for... - 0 views

oraclebiblog.blogspot.ro/...-11g-setup-client-dsn-for.html

OBIEE setup client video

shared by cezarovidiu on 21 Jan 13 - No Cached
  • cezarovidiu on 21 Jan 13
     
    "After installing the OBI 11g client tools each OBI developer or administrator will need to access the Oracle BI RPD using the OBI Administration Tool. The Administration Tool is the GUI that connects to the Oracle BI Server RPD in Online mode (or on the network in offline mode) allowing development and administration functionality of the RPD. The informal video below highlights the process in which to create an ODBC data source connection to the Oracle BI server and test that the connectivity is working."
cezarovidiu

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel - Content... - 0 views

contentmarketinginstitute.com/...man-data-customers-really-feel

machine learning blog sentiment analysis customers marketing

shared by cezarovidiu on 30 Oct 14 - No Cached
  • What really interests me, and what I think should interest marketers, is what I’ll call signals – one of which is intent. Intent is critical because it can predict action. For example, “Is this person shopping to buy a product like my product?” “Is this person unhappy and needing some form of attention?” “Is this person about to return the product for a reason that is addressable?”
  • Sentiment is one ingredient of intent. If someone is happy, sad, angry … that can be determined via sentiment analysis technologies.
  • Many tools struggle with context.
  • ...9 more annotations...
  • An example I hear over and over again is “thin” – good when you’re talking about electronics, but bad if you’re talking about hotel walls or the feel of hotel sheets. To do sentiment analysis correctly, you need refinement. You need customization for particular industries and business functions.
  • The market, unfortunately, is polluted with tools that claim to have sentiment abilities, but are too crude to be usable. Even with refinement (e.g., the ability to handle negators and contextual sentiment), approaches that deliver only positive and negative ratings don’t take you very far.
  • There are definitely easy, inexpensive entry points that can meet basic, just-getting-started needs: tools for social listening, survey analysis, customer service (handling contact-center notes, for instance), customer experience (via analysis of online reviews and forums), automated email processing, and other needs. These technologies are user friendly, available on demand, as a service.
  • Text mining:
  • Digital Reasoning, Luminoso and AlchemyAPI.
  • Image recognition and analysis: Image analysis now automatically identifies brand labels in pictures.
  • VisualGraph (now owned by Pinterest), Curalate, Piqora (nee Pinfluencer), and gazeMetrix.
  • Emotional analysis in images, audio, and video: These companies promote analysis of speech and facial expression primarily for structured studies
  • • Affectiva conducts webcam emotional analysis for media and ad research, including development tools to integrate emotional study in mobile apps. • Emotient performs emotional analyses in retail environments, evaluating signage, displays, and customer service. • EmoVu by Eyeris tests the engagement level of both short- and long-form video content. • Beyond Verbal studies emotion based on a person’s voice in real time.
cezarovidiu

8 Principles That Can Make You an Analytics Rock Star -- TDWI -The Data Warehousing Ins... - 0 views

tdwi.org/...iples-analytics-rock-star.aspx

BI principles analytics

shared by cezarovidiu on 08 Feb 13 - No Cached
  • Great design, high-quality code, strong business sponsorship, accurate requirements, good project management, and thorough testing are some of the obvious requirements for successful analytics systems.
  • As a professional in the field, you must be able to do these things well because they form the foundation of a good analytics implementation.
  • Successful analytics professionals should follow a set of guiding principles.
  • ...11 more annotations...
  • Principle #1: Let your passion bloom
  • If you do not love data analytics, it will be hard to become an analytics rock star. No significant accomplishments are achieved without passion. For many people, passion does not come naturally; it must be developed. Cultivate passion by setting goals and achieving them. Realize that the best opportunity in your life is the one in front of you right now. Focus on it, grow it, and develop your passion for it! That excitement will become obvious to those around you.
  • Principle #2: Never stop learning
  • Dig down deeper about the business details of your company. What, exactly, does your company do? What are some of its challenges and opportunities? How would the company benefit from valuable and transformative information you can deliver? Take the time necessary to learn the skills that are valuable for your business and your career. Keep up-to-date with the latest technologies and available analytics tools -- learn and understand their capabilities, functions, and differences.
  • Deepen your knowledge with the tools that you are currently working on by picking new techniques and methodologies that make you a better professional in the field.
  • Principle #3: Improve your presentation skills and become an ambassador for analytics
  • persuasiveness and effectiveness
  • Improve your presentation and speaking skills, even if it is on your own time. Excellent and no-cost presentation training resources are readily available on the internet (for example, at http://www.mindtools.com/page8.html. Practice writing and giving presentations to friends and colleagues that will give you honest feedback. Once you have practiced the basic skills, you need to enhance your skills by improving your
  • You must be able to explain, justify, and "sell" your ideas to colleagues as well as business management. Organizational change does not happen overnight or as a result of one presentation. You need to be persistent and skillful in taking your ideas all the way up the leadership chain.
  • Principle #4: Be the "go-to guy" for tough analytics questions
  • Tough analytics problems typically don't have an obvious answer -- that's why they're tough! Take the initiative by digging deep into those problems without being asked. Throw out all the assumptions made so far and follow logical trial and error methodology. First, develop a thesis about possible contributors to the problem at hand. Second, run the analytics to prove the thesis. Learn from that outcome and start over, if needed, until a significant answer is found. You are now well on your way to rock star status.
cezarovidiu

OBIEE 11.1.1 - (Updated) Best Practices Guide for Tuning Oracle® Business Int... - 0 views

blogs.oracle.com/test

OBIEE oracle BI tuning

shared by cezarovidiu on 24 Feb 13 - No Cached
  • One of the most challenging aspects of performance tuning is knowing where to begin. To maximize Oracle® Business Intelligence Enterprise Edition performance, you need to monitor, analyze, and tune all the Fusion Middleware / BI components. This guide describes the tools that you can use to monitor performance and the techniques for optimizing the performance of Oracle® Business Intelligence Enterprise Edition components.
  • Click to Download the OBIEE Infrastructure Tuning Whitepaper
cezarovidiu

Using Email to Get the Conversion (Without Stalking) | ClickZ - 0 views

www.clickz.com/...he-conversion-without-stalking

crm email-campain

shared by cezarovidiu on 30 Oct 13 - No Cached
  • The reality of the inbox is that people subscribe to a lot more stuff than they are committed to reading. As a result, they sift through the advertising and marketing noise to find the gems--the messages they connect with and that add value to their lives.
  • your email has to add value to your customers' lives
  • From your initial sign up process to the content and frequency of your messaging, your most important job is showing your audience that you respect the privilege of being invited into their inbox.
  • ...15 more annotations...
  • Rule #1: Don't ask for more information than you'd personally be willing to give. Asking for too much information in an opt-in form can be a major deterrent to visitors who would otherwise be likely to sign up.
  • Make signing up as simple as possible by requiring only the bare minimum. In many cases, this means just the email address. Every field you add to your form beyond that will decrease the chances of someone filling it out.
  • Here's another tip: If you really want to convince a visitor to opt in to your communications, make it clear that the value they'll receive greatly outweighs the hassle of signing up
  • An opt-in form that says something like "Sign up for our newsletter," doesn't offer any benefit to the visitor. Give people a reason to opt-in by offering them something they'll care about, like: "Sign up for our monthly newsletter and gain instant access to our 57-page e-book on X."
  • Offers of buying guides, e-books, case studies, online videos, and instant coupons are all great incentives to test.
  • I recently welcomed two kittens into the family and we buy our supplies from Petco. As soon as I signed up for Petco's Pals Rewards program, the store proceeded to email me every single day with a new coupon offer. Can you guess what I did? Yep, I opted out. I'll still buy pet supplies from Petco, but at some point, the annoyance became greater than the value of the coupons.
  • One of the most critical steps in structuring your e-commerce email campaign is to set the publish frequency to align with the types of products you're selling and who you're selling to. At a bare minimum, segment your audience into two broad categories of current customers and prospects.
  • When you're communicating with prospective customers, offer discounts, promotions and pre-sale notifications and buying tips in your emails, to move them along the conversion path.
  • You can further segment your email list by those you send to frequently, those you send to less frequently and those you send to only sometimes.
  • You'll find your sweet spot by tracking conversions from the list, looking at the opt-out rate and by allowing your audience to manage the frequency of the communications (for example, by giving them the option to change the frequency before they opt out entirely).
  • When most people opt in to receive B2B email communications, they are at the top of the conversion funnel; the "awareness" stage. A smart B2B email campaign will then provide the right content to bring the buyer deeper into the conversion funnel, with content specific for each stage of the buying cycle.
  • Here are some ideas to get you started: Explore learning concepts that get the reader up to speed on the ideas surrounding your services, and that demonstrate your brand's unique perspective.  Dive into the ideas behind why a service like yours is so important to customers, what to look for in a company, and how your service or ideas compare to others.  Answer common questions your prospective customers have at each stage of the buying cycle and even after the purchase.
  • Don't forget you're not selling to rational people. Most of the buying decisions in a B2B environment are based on what could happen if the choice is wrong. Unlike the consumer market, where an item can be easily returned if it doesn't meet the buyer's needs, making the wrong purchase decision in the B2B arena could be extremely costly.
  • Your goal as the marketer is to arm the potential buyer with content that will reduce any fear and uncertainty about selecting your business over the competition.
  • Think of topics like, "7 Biggest Mistakes People Make When Choosing [insert your service here]" as a basis for building your case. If you have a sales team, ask them for the most common objections they hear from prospects, and create your content around the specific concerns known to be top-of-mind for many buyers.
cezarovidiu

Angel's BI Blog: Excel Data Explorer and the Twitter Search API - 0 views

www.angelsbiblog.com/...plorer-twitter-search-api.html

'data explorer' excel

shared by cezarovidiu on 19 Jun 13 - No Cached
  • its a very powerful query engine/data transformation tool.
  • what's fascinating is its ability to load web data from static html pages, tables on web pages, web services, etc. I had a need to search recent activity on Twitter and decided to test drive Data Explorer in Excel.
cezarovidiu

Using BIRT with Apex for PDF reports | emoracle - 0 views

emoracle.wordpress.com/...birt-with-apex-for-pdf-reports

apex BIRT integration

shared by cezarovidiu on 23 May 14 - No Cached
  • Using BIRT with Apex for PDF reports
  • http://localhost:8080/birt-viewer/frameset?__report=test.rptdesign&sample=my+parameter.
  • http://localhost:8080/birt-viewer/frameset?__report=departments.rptdesign&p_deptno=10&__format=pdf
cezarovidiu

Office 2013 SKU's needed for Power BI add-ins or to manipulate existing PowerPivot work... - 0 views

blogs.technet.com/...t-workbooks-in-excel-2013.aspx

office excel power BI

shared by cezarovidiu on 05 Jan 15 - No Cached
  • Note: Power Pivot and Power View on the standalone retail 32-bit and 64-bit SKUs were added with the October 2013 updates. If you have one of these SKU's but do not see the add-in, please apply the most recent updates and test for improvement. 
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