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cezarovidiu

Saving Current Values with Cascading LOVs - 0 views

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    "Saving Current Values with Cascading LOVs A friend, Monty Latiolais, recently asked an interesting question regarding cascading LOVs: Say you've got two LOVs...STATES and CITIES. They both default to 'ALL' and 'ALL'. Since CITIES is dependent on STATES, as soon as STATES is changed, CITIES is blanked out. What should happen is that CITIES gets re-evaluated as in the following example... let's say STATES is ALL and CITIES is "Houston". If one then changes STATES to "Texas", CITIES should remain "Houston" as that is a valid value for CITIES. So basically, is it possible to maintain the selected value of an item if that same value exists in the list of values after refreshing? That's a great question! Thanks to new events in the APEX framework and Dynamic Actions the solution is far easier than it would have been in the past! Click here to see the demo but continue reading to learn how it all works… There are a three main events you need to be concerned with when it comes to cascading selects: change apexbeforerefresh apexafterrefresh The change event is a standard part of JavaScript and the DOM. This event fires when the user manually changes the value of the select list but can also be triggered programmatically via JavaScript. The apexbeforerefresh and apexafterrefresh events are custom events in the APEX framework. They fire just before and just after AJAX requests refresh something on the page. The events work with many items and regions that utilize this technology. In this example we have two select lists: parent and child. If you change the value of the child select list then the change event will fire and that's it. But if you change the value of the parent select list a lot more happens to the child select. Here are some of the highlights: The current LOV values are cleared out The apexbeforerefresh event is triggered An AJAX request brings back new values. This only happens if optimize refresh is set to false optimize refresh is set to true and
cezarovidiu

Octavian Pantis, autorul cartii Musai List, vine la Start-Up Wall-Street. Afla cum sa f... - 0 views

  • Trainerul Octavian Pantis, managing director TMI Training & Consulting. El este autorul cartii "Musai List", un best-seller in domeniu.
cezarovidiu

Add colors or images to your select list | Inside Oracle APEX by Patrick Wolf - 0 views

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    "style="background-color:red'"
cezarovidiu

Using Email to Get the Conversion (Without Stalking) | ClickZ - 0 views

  • The reality of the inbox is that people subscribe to a lot more stuff than they are committed to reading. As a result, they sift through the advertising and marketing noise to find the gems--the messages they connect with and that add value to their lives.
  • your email has to add value to your customers' lives
  • From your initial sign up process to the content and frequency of your messaging, your most important job is showing your audience that you respect the privilege of being invited into their inbox.
  • ...15 more annotations...
  • Rule #1: Don't ask for more information than you'd personally be willing to give. Asking for too much information in an opt-in form can be a major deterrent to visitors who would otherwise be likely to sign up.
  • Make signing up as simple as possible by requiring only the bare minimum. In many cases, this means just the email address. Every field you add to your form beyond that will decrease the chances of someone filling it out.
  • Here's another tip: If you really want to convince a visitor to opt in to your communications, make it clear that the value they'll receive greatly outweighs the hassle of signing up
  • An opt-in form that says something like "Sign up for our newsletter," doesn't offer any benefit to the visitor. Give people a reason to opt-in by offering them something they'll care about, like: "Sign up for our monthly newsletter and gain instant access to our 57-page e-book on X."
  • Offers of buying guides, e-books, case studies, online videos, and instant coupons are all great incentives to test.
  • I recently welcomed two kittens into the family and we buy our supplies from Petco. As soon as I signed up for Petco's Pals Rewards program, the store proceeded to email me every single day with a new coupon offer. Can you guess what I did? Yep, I opted out. I'll still buy pet supplies from Petco, but at some point, the annoyance became greater than the value of the coupons.
  • One of the most critical steps in structuring your e-commerce email campaign is to set the publish frequency to align with the types of products you're selling and who you're selling to. At a bare minimum, segment your audience into two broad categories of current customers and prospects.
  • When you're communicating with prospective customers, offer discounts, promotions and pre-sale notifications and buying tips in your emails, to move them along the conversion path.
  • You can further segment your email list by those you send to frequently, those you send to less frequently and those you send to only sometimes.
  • You'll find your sweet spot by tracking conversions from the list, looking at the opt-out rate and by allowing your audience to manage the frequency of the communications (for example, by giving them the option to change the frequency before they opt out entirely).
  • When most people opt in to receive B2B email communications, they are at the top of the conversion funnel; the "awareness" stage. A smart B2B email campaign will then provide the right content to bring the buyer deeper into the conversion funnel, with content specific for each stage of the buying cycle.
  • Here are some ideas to get you started: Explore learning concepts that get the reader up to speed on the ideas surrounding your services, and that demonstrate your brand's unique perspective.  Dive into the ideas behind why a service like yours is so important to customers, what to look for in a company, and how your service or ideas compare to others.  Answer common questions your prospective customers have at each stage of the buying cycle and even after the purchase.
  • Don't forget you're not selling to rational people. Most of the buying decisions in a B2B environment are based on what could happen if the choice is wrong. Unlike the consumer market, where an item can be easily returned if it doesn't meet the buyer's needs, making the wrong purchase decision in the B2B arena could be extremely costly.
  • Your goal as the marketer is to arm the potential buyer with content that will reduce any fear and uncertainty about selecting your business over the competition.
  • Think of topics like, "7 Biggest Mistakes People Make When Choosing [insert your service here]" as a basis for building your case. If you have a sales team, ask them for the most common objections they hear from prospects, and create your content around the specific concerns known to be top-of-mind for many buyers.
cezarovidiu

Filling a Critical Role in Business Today: The Data Translator - Microsoft Business Int... - 0 views

  • a lot of articles calling data scientists and statisticians the jobs of the future
  • there are more immediate needs that, when addressed, will have a much greater business impact.
  • Right now we have huge opportunities to make the data more accessible, more “joinable” and more consumable. Leaders don’t want more data – they want more information they can use to run their businesses.
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  • Every company has hundreds of millions of records about their sales, expenses, employees and so on, with dozens of insights yet to be discovered through simple comparison or triangulation of relevant data.
  • Why don’t we focus on this? I think because it’s very difficult to do – being successful in this “data translator” role requires a unique set of skills and knowledge, the combination of which I call the BASE skillset: Business understanding Ability to synthetize and simplify Storytelling skills Expertise in data visualization
  • Business Understanding This one seems obvious, but it doesn’t mean simply understanding the financials of a business. Rather, it means truly knowing the operational details, the incentives, the install base, market growth, penetration, the competition, etc. An analyst can’t just know the technical aspect of a report or the math behind the numbers, but what is truly driving a pattern in terms of product quality, competition, incentives and/or offerings. The best analysts are able to mathematically isolate the key levers of a trend and then suggest actions to react to or take advantage of those trends. Ability to Synthetize and Simplify This is, in my opinion, the most underrated and underappreciated skill. Combing through thousands of data points and netting out 3-4 key issues in under 10 minutes, and then communicating these to a group of execs with very different analytical skills, is truly difficult. The key is to make it simple but not simplistic, which means you still capture the complexity even as you get to the few core insights. It requires a very thorough effort to gather all the relevant information before categorizing, prioritizing and deciding if it is significant. After a while, you become an expert and can sniff things out quickly. At the same time, there is the danger of missing anomalies when you jump to conclusions based only on a summary look.
  • Storytelling Skills There are stages that should be followed when explaining complex ideas, something data translators are frequently expected to do. The best storytellers start by giving context and trying to couple the current discussion to something the audience already knows, ensuring the story is well structured and connected. We have to move from a “buffet style” business review with thousands of numbers packed in tables to a layered approach that will guide the audience to focus first on the most relevant messages, diving deeper only when necessary. Minto Pyramid Principles, which are built around a process for organizing thought and communication, are helpful in making sure you really focus on what is important and relevant, versus being obsessed in telling every fact. Expertise in Data Visualization I am glad to finally see so much focus on Information Visualization and I believe this is correlated to the explosion of data. Traditional methods of organizing data do not facilitate an intuitive understanding of key information points or trends. For instance, the two examples below contain data on car sales across the U.S. The first, an alphabetized list, is much less intuitive than the second, which shows those sales on a map in Power View. With Power View, right away you can identify the states with the highest sales: CA, FL, TX, NY. (Workbook available here)
  • There is no better way to see patterns or trends than data visualization, making expertise in this area – both technical and analytical – critical for data translators.
cezarovidiu

Using the JDBC Connectivity Layer in Oracle Warehouse Builder - 0 views

  • For example, suppose you want to add support for MySQL. (As of OWB 11g R2, MySQL is not on the list of supported by default platforms.) All you need to do, though, is download the MySQL JDBC driver to put it into the OWB_HOME/owb/lib/ext directory, and add the platform definition for MySQL via a Tcl script that you can run from the OMB Plus console. The contents of such a script is beyond the scope of this article. However, if you want to look at one, check out this post by David Allan, where you’ll find a detailed example of how you can add support for MySQL to Oracle Warehouse Builder 11g Release 2. Also, there is a whitepaper on OTN called the "OWB Platform and Application Adapter Extensibility Cookbook", which goes into more depth than David’s post.
cezarovidiu

Intro to R - YouTube - 0 views

cezarovidiu

Magic Quadrant for CRM Lead Management - 0 views

  • Web registration pages and campaigns, direct mail campaigns, email marketing, multichannel campaigns, database marketing and third-party leased lists, social CRM and social networking sites, and tradeshows.
  • SugarCRM
  • Chatter and Data.com
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