A Look at the Reading Habits of E-Reader Owners - WSJ.com - 0 views
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A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40% said they now read more than they did with print books. Of those surveyed, 58% said they read about the same as before while 2% said they read less than before.
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Some 11 million Americans are expected to own at least one digital reading gadget by the end of September, estimates Forrester Research. U.S. e-book sales grew 183% in the first half of this year compared with the year-earlier period, according to the Association of American Publishers.
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Amazon, the biggest seller of e-books, says its customers buy 3.3 times as many books after buying a Kindle
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because e-book gadgets are portable, people report they're reading more and at times when a book isn't normally an option: on a smartphone in the doctor's waiting room; through a Ziploc-bag-clad Kindle in a hot tub, or on a treadmill with a Sony Reader's fonts set to jumbo.
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Mystery and thriller author Michael Connelly says he has about 30 e-books on his Kindle, Sony Reader and iPad
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Compared with print, iPad readers were 6.2% slower and Kindle readers were 10.7% slower, though the difference between the iPad and Kindle results wasn't statistically significant
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In creating the Kindle, Jeff Bezos, Amazon's chief executive, says he set out to develop technology that could encourage long-form reading, instead of just snippets.
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men are bigger consumers of e-books than women by a narrow margin. Among e-book buyers, 52% were men compared with 48% for women—a reversal of print books, where women buy more. E-reader users also say that 52% of their e-books were ones they purchased, while 48% of their e-books were free because they were sample giveaways or out-of-copyright.
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Pages may be antiquated, but they're very helpful for making sure reading-club participants or students in a classroom are all on the same page. No page numbers also means there's no skipping ahead to sneak a peek at a page near the end of a book. Most e-readers have tried to replace page numbers by showing the percentage of the book read.