Digging for data the new mining boom - 0 views
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Enterprises are using data analysis not just to improve their everyday business processes, but also to build predictive models of consumer behaviour.
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Trained loyalty scientists build systems that trawl through a company's customer behaviour data to predict certain events, such as what might prompt them to leave
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Companies approaching customers need to be ''utterly transparent'' about how they know what they know about a customer.
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"Big data is the new business black. It's a catch-all phrase for the billions of transactions and other bits of information about their customers, suppliers and operations logged by businesses and governments the world over every day. Yesterday's storage problem has become today's strategic asset. Turns out there's gold in them thar files."