"About 40 per cent of IT administrators go snooping through emails of employees, particularly those of high-level executives .. A company's IT admins have access to virtually every document company-wide - including executive files, payroll information and medical data - and many "can't help themselves" in gaining access to email"
Enterprises are using data analysis not just to improve their everyday business processes, but also to build predictive models of consumer behaviour.
Trained loyalty scientists build systems that trawl through a company's customer behaviour data to predict certain events, such as what might prompt them to leave
Companies approaching customers need to be ''utterly transparent'' about how they know what they know about a customer.
"Big data is the new business black. It's a catch-all phrase for the billions of transactions and other bits of information about their customers, suppliers and operations logged by businesses and governments the world over every day. Yesterday's storage problem has become today's strategic asset. Turns out there's gold in them thar files."
But as we use the Internet for “free,” we have to remember that if we’re not paying for something, we’re not the customer. We are in fact the product being sold — or, more specifically, our data is.
So here’s a tricky question: Who owns all that data?
The digital divide isn’t about who owns data — it’s about who can put that data to work.
"But as we use the Internet for "free," we have to remember that if we're not paying for something, we're not the customer. We are in fact the product being sold - or, more specifically, our data is. So here's a tricky question: Who owns all that data?"
"From simple charts to complex maps and infographics, Brian Suda's round-up of the best - and mostly free - tools has everything you need to bring your data to life."