QR Codes: Are You Ready For Paper-Based Hyperlinks? - 0 views
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John Pearce on 20 Sep 10"You've probably seen them in newspapers, magazines or other paper-based publications: two-dimensional bar codes, called quick response codes (QR codes). What are they? They have been described as paper-based hyperlinks, and this is a good description. You simply take a picture of a QR code with your smart phone, and you get redirected to a website using your cell phone's browser. They can also be used digitally-you can append a QR code to a Tweet, or they can be displayed on a web page to transfer contact information directly to a cell phone, for example. This technology is blurring the distinction between smart phones, digital destination and content, and paper-based communication mediums."