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shared by fabrizio bartoli on 30 Jun 13 - No Cached

shared by James OReilly on 28 Sep 08 - Cached

companies should try to spark user-to-user discussion -- a surprisingly cost-effective option on Second Life.
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West's epiphany came about by accident. One day, she was sitting on a Second Life art-gallery couch, talking to people from all over the world, and she had their rapt attention. "At that moment, I could have sold my couchmates on anything," she says. "I realized how powerful one-on-one engagement could be."
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hypercreative users who wanted to interact.
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...6 more annotations...
"I describe the mistake companies made like this: Imagine you've never been to Manhattan. You cross the George Washington Bridge, and someone hands you a guidebook. The first place you're going is not the Reebok store."
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She calmly explained that the previous failures of Second Life were a result of not harnessing the medium appropriately
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The Weather Channel, Colgate, and CareerBuilder.com have figured out how to interact with Second Life's virtual denizens in ways that impact real-world attitudes.
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Why A-list companies are returning to the virtual world.
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a place to engage customers.
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West has rewritten the rules of corporate marketing on Second Life.
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