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Today I want to extend that post (you knew I would) with a practical exercise that any blogger with a blog can do. It’s something that can take as little as 10 minutes (or that you could do more comprehensively) and something that I do on those days when I’m struggling to come up with something to write about (we all have them).

Today I want to extend that post (you knew I would) with a practical exercise that any blogger with a blog can do. It’s something that can take as little as 10 minutes (or that you could do more comprehensively) and something that I do on those days when I’m struggling to come up with something to write about (we all have them).

Enter Google Alerts. A great research tool and free to boot which can really help you with your blog posts, either to add additional reference sources to a topic that you have already written about or indeed to help you if you are searching for ideas of new topics to write about.

What does your market need to know in order to grow, prosper, and survive?

Step 2: Content maps. Next, I created a mind map for each call. Mind maps provide a visual to follow during each call. The mind map for each call followed the same basic organization, beginning by describing the relevance, or importance, of each topic. This was followed by my describing a 3-step process callers can use to address the topic. I follow the 3-steps with a list of recommendations and tips, followed by resources to learn more. I end each call with questions intended to stimulate caller comments and questions.

Author bio Roger C. Parker is the 32 Million Dollar Author, writer’s coach, and e-course developer. Get his free, 14-page, Write Your Way to Success white paper at Published & Profitable.

Proactive bloggers, however, work from a plan and view each post as an important part of both the personal or corporate brand they’re creating. They view each blog post as part of an on-going program of content development and prospect education. Accordingly, proactive bloggers view each post as a reusable and expandable “nugget of information” that can be used in multiple marketing and product applications.