Step 2: Content maps. Next, I created a mind map for each call. Mind maps provide a visual to follow during each call. The mind map for each call followed the same basic organization, beginning by describing the relevance, or importance, of each topic. This was followed by my describing a 3-step process callers can use to address the topic. I follow the 3-steps with a list of recommendations and tips, followed by resources to learn more. I end each call with questions intended to stimulate caller comments and questions.