Leigh's Blitherings: Have We Crossed The Chasm? - 0 views
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Geoffrey Moore wrote Crossing the Chasm over 15 years ago and it's still probably the foremost framework used for launching new technology products.
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Moore's key insight is that the groups adopt innovations for different reasons. Early adopters are technology enthusiasts looking for a radical shift, where the early majority want a "productivity improvement
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One of the key foundations of the model is how they define usage by groups which brings a key question to the forefront of our current marketing reality. Has the definition of an early adopter changed?
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