Geeking with Greg: Kai-Fu Lee keynote at SIGIR - 0 views
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Google China was optimized for finding the one site you need to go to, as it is elsewhere, but, Kai-Fu said, according to eyetracking studies and log data, Chinese users tend to be much less task-oriented, read much more of the page, and click many more links than US users.
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One curious question that Kai-Fu raised was whether these preferences will remain true over time. Expert internet users tend to be more task-oriented than novice users. Google China has had much more success in gaining market share in China among expert users