How Big Data Became So Big - Unboxed - NYTimes.com - 1 views
-
Carey Gersten on 14 Aug 12How Big Data Became So Big By STEVE LOHR Published: August 11, 2012 This has been the crossover year for Big Data - as a concept, as a term and, yes, as a marketing tool. Big Data has sprung from the confines of technology circles into the mainstream. First, here are a few, well, data points: Big Data was a featured topic this year at the World Economic Forum in Davos, Switzerland, with a report titled "Big Data, Big Impact." In March, the federal government announced $200 million in research programs for Big Data computing.