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"A Seattle data technology startup is taking the phrase "know your customer" to a whole new level. Versium Analytics today introduced a new analytics platform called LifeData. Led by former InfoSpace executives Chris Matty and Kevin Marcus, the 12-month-old company is trying to help organizations learn more about their customers by using a patent-pending technology that verifies and cross-indexes large sets of data."

No, Blab's new platform can't necessarily predict the future. But what the Seattle-based social analytics company did debut today is software that will help brands determine which of the millions of social media conversations they should focus on. Using Blab's patented technology, the company analyzes 50,000 news and social media sources, including more than 60 million posts per day. Blab then organizes that information into a "Conversations Canvas dashboard" and predicts where those conversations may go up to three days in the future based on past data and current social media chatter.