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"A Seattle data technology startup is taking the phrase "know your customer" to a whole new level. Versium Analytics today introduced a new analytics platform called LifeData. Led by former InfoSpace executives Chris Matty and Kevin Marcus, the 12-month-old company is trying to help organizations learn more about their customers by using a patent-pending technology that verifies and cross-indexes large sets of data."

What makes a tweet go viral online? And what does a viral trend actually look like? Those are a couple of the questions that can be answered by a new Microsoft Research project, called Viral Search. The company's researchers are showing the project this week at an internal gathering this week in Redmond. The program crunches large amounts of data from Twitter (and potentially Facebook and other platforms in the future) to analyze and display patterns of distribution on the social network.

No, Blab's new platform can't necessarily predict the future. But what the Seattle-based social analytics company did debut today is software that will help brands determine which of the millions of social media conversations they should focus on. Using Blab's patented technology, the company analyzes 50,000 news and social media sources, including more than 60 million posts per day. Blab then organizes that information into a "Conversations Canvas dashboard" and predicts where those conversations may go up to three days in the future based on past data and current social media chatter.

KeyLines is a JavaScript toolkit for visualising networks. It works in all major browsers, and on all platforms, including the iPad. It uses HTML5 but also works on old versions of Internet Explorer. KeyLines is ideal for organisations who want to migrate from legacy Java, Flex or Silverlight apps to the new world of HTML5.

Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.