aims to “turn San Francisco into the first hepatitis B free city in the nation” by: (1) creating public and healthcare provider awareness about the importance of testing and vaccinating Asians for hepatitis B, and referring those infected to appropriate care; (2) promoting routine hepatitis B testing and vaccination within the primary care medical community, often encouraging institutional changes to facilitate routine testing; and (3) ensuring access to treatment for chronically infected individuals.

FHBF’s many public awareness activities have been described in detail elsewhere and include in-person educational events, public service announcements through a host of media outlets, community events such as street fairs and cultural shows, and advertisements on billboards, bus shelters and other highly visible areas [20].

B a Hero” media campaign to convey the message that anyone can be a hero by talking to friends and family about getting tested for hepatitis B