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Using Survey Results Regarding Hepatitis B Knowledge, Community Awareness and Testing B... - 1 views

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shared by veaseybm on 05 Oct 14 - No Cached
  • aims to “turn San Francisco into the first hepatitis B free city in the nation” by: (1) creating public and healthcare provider awareness about the importance of testing and vaccinating Asians for hepatitis B, and referring those infected to appropriate care; (2) promoting routine hepatitis B testing and vaccination within the primary care medical community, often encouraging institutional changes to facilitate routine testing; and (3) ensuring access to treatment for chronically infected individuals.
  • FHBF’s many public awareness activities have been described in detail elsewhere and include in-person educational events, public service announcements through a host of media outlets, community events such as street fairs and cultural shows, and advertisements on billboards, bus shelters and other highly visible areas [20].
  • B a Hero” media campaign to convey the message that anyone can be a hero by talking to friends and family about getting tested for hepatitis B
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  • by normalizing hepatitis B and bringing the subject into open conversation so that the importance of screening, vaccination and treatment could then be addressed
  • ten expressed confusion about the hero image (e.g. “Does that mean I’m a hero if I get hepatitis B?”, “I don’t understand Superman. Why not an image of a liver?”, “Is it a movie?”, “Why use Superman? But it makes me curious to look at it.”,
  • Overall, “word of mouth” ranked within the top three sources for all three conditions (27–34%), as followed by website/blogs for pregnancy and heart attack (24–29%).
  • V, radio, newspaper/magazine, email forwards, mailing lists and social media tools did not rank within the top five health information sources for the health conditions asked about in the survey.
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