Irrespective of how digitally savvy they think they are, most people will spend the majority of their time browsing online content before walking away without leaving a social trace. On other occasions, however, they go online purposely to meet people and interact. The first is visitor behaviour, the second is resident behaviour. This idea of visitors and residents defines opposite ends of what is really a smooth continuum, with private, functional use of the web at one end and highly visible activity at the other.