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"They've shortened the company's name to Genius and secured $40 million in funding to plunge fully into a Silicon Valley "pivot": the transition from doing one thing better than anyone else-annotating rap lyrics-to doing something bigger and bolder-"annotating the world," a capaciously vague ambition that no one, themselves included, is certain they can pull off. Annotation has been a Silicon Valley dream since the invention of the first web browser, but it has yet to produce an elegant solution comparable to what Wikipedia did with the crowdsourced encyclopedia. The Genius founders see their platform as a means for enlightened discussion in contrast to the dark world of the internet comment. Users can upload a text, click on any word, and add whatever context they deem worthwhile."

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